M&A Deal Summary

Shiseido Acquires Drunk Elephant

On October 8, 2019, Shiseido acquired consumer products company Drunk Elephant from VMG Partners

Acquisition Highlights
  • This is Shiseido’s 2nd transaction in the Consumer Products sector.
  • This is Shiseido’s 3rd transaction in the United States.
  • This is Shiseido’s 1st transaction in Texas.

M&A Deal Summary

Date 2019-10-08
Target Drunk Elephant
Sector Consumer Products
Buyer(s) Shiseido
Sellers(s) VMG Partners
Deal Type Add-on Acquisition
Advisor(s) Financo (Financial)
Sidley (Legal)

Target

Drunk Elephant

Houston, Texas, United States
Drunk Elephant LLC is a skin-care brand focused on providing clean and safe, non-irritating, minimal and clinically effective products. Drunk Elephant was founded in 2012 and is based in Houston, Texas.

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Buyer(S) 1

Buyer

Shiseido

Tokyo, Japan

Category Company
Founded 1872
Sector Consumer Products
Employees27,908
Revenue 990.6B JPY (2024)
DESCRIPTION

Shiseido is a manufacturer and distributor of cosmetic accessories. Shiseido was founded in 1872 and is based in Tokyo, Japan.


DEAL STATS #
Overall 3 of 4
Sector: Consumer Products M&A 2 of 3
Type: Add-on Acquisition M&A Deals 2 of 3
State: Texas M&A 1 of 1
Country: United States M&A 3 of 4
Year: 2019 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-10-26 Zotos International

Darien, Connecticut, United States

Zotos International, Inc. manufactures and markets hair care, texture service, and hair color options for salons and salon professionals in the United States and internationally.

Sell $485M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-02-03 FineToday

Tokyo, Japan

FineToday is a manufacturer and distributor of cosmetic accessories. FineToday is based in Tokyo, Japan.

Sell -

Seller(S) 1

SELLER

VMG Partners

San Francisco, California, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2005
PE ASSETS 2.6B USD
Size Large
Type Sector Focused
DESCRIPTION

VMG Partners is a private equity firm focused on early and growth stage investing in consumer products companies. VMG has a specific interest in the lifestyle, wellness, food and beverage, personal care, pet and leisure sectors of the consumer products industry. VMG targets US-based companies with revenues between $1 and $500 million. VMG was formed in 2005 and has offices in San Francisco and Los Angeles.


DEAL STATS #
Overall 18 of 24
Sector: Consumer Products M&A 6 of 7
Type: Add-on Acquisition M&A Deals 15 of 20
State: Texas M&A 1 of 1
Country: United States M&A 17 of 23
Year: 2019 M&A 4 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-08-21 Quest Nutrition

El Segundo, California, United States

Quest Nutrition is a North American manufacturer of protein foods. Quest is an active lifestyle brand with a highly engaged consumer base. Its on-trend philosophy focuses on creating snacks that contain high protein levels with minimal sugars and net carbohydrates.

Sell $1.0B
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-10-09 Velocity Snack Brands

Playa Vista, California, United States

Velocity Snack Brands was founded to acquire, incubate and grow iconic snacking products and brands.Velocity Snack Brands was formed to partner strategically with retailers large and small to provide access to a single portfolio of iconic snacks that address the needs of today’s consumer. Velocity Snack Brands was founded in 2019 and is based in Playa Vista, California.

Buy -