Sequential Brands Group - M&A Summary and Business Overview

Apparel/textilesCompany

Sequential Brands Group M&A Summary

Sequential Brands Group has acquired 12 companies. A total of 4 acquisitions came from private equity firms. It has also divested 4 assets.

Sequential Brands Group’s largest acquisition to date was in 2015, when it acquired Martha Stewart Living Omnimedia for $353M. It’s largest disclosed sale occurred in 2021, when it sold Sequential Brands Group - Active Brands to Galaxy Universal for $330M. Sequential Brands Group has acquired in 5 different US states. The Company’s most targeted sectors include apparel/textiles (60%) and consumer products (30%).

Sequential Brands Group Business Overview

Where is Sequential Brands Group headquartered?

Sequential Brands Group is headquartered in New York, New York.

What is Sequential Brands Group’s revenue?

Sequential Brands Group disclosed revenue of 102M USD for 2019 and 170M USD for 2018.

How many employees does Sequential Brands Group have?

Sequential Brands Group has 42 employees.

What sector is Sequential Brands Group in?

Sequential Brands Group is an apparel/textiles company.

When was Sequential Brands Group founded?

Sequential Brands Group was founded in 2015.

M&A Summary

  • M&A Total Activity14
    • M&A Buy Activity10
    • M&A Sell Activity4
  • Total Sectors Invested 3
  • Total Countries Invested 1
  • M&A Buy/Sell Connections 7
  • M&A Advisors 3

Sequential Brands Group

Sequential Brands Group, Inc.

601 West 26th Street, 9th Floor,
New York, New York 10001
United States,
(646) 564-2577
www.sequentialbrandsgroup.com

Sequential Brands Group owns, promotes, markets, and licenses a portfolio of consumer brands in fashion, active and lifestyle categories. Sequential Brands Group was founded in 2015 and is based in New York, New York.


M&A Summary

Buy vs Sell

Year ≤ '19 '20 '21 '22 '23 '24 T
Buy (0.0/yr) # 10 - - - - - 10
vol $691M $691M
Sell (0.4/yr) # 2 - 2 - - - 4
vol $341M $341M
  14

Most Recent M&A

Company Date Value Type
Sequential Brands Group - Active Brands 2021-10-29 330M USD Divestiture
New York, New York
Heelys, Inc. 2021-04-26 11M USD Divestiture
Carrollton, Texas · www.heelys.com
Martha Stewart Living Omnimedia, Inc. 2019-04-16 - Divestiture
New York, New York · www.marthastewart.com
Emeril Lagasse 2019-04-16 - Divestiture
New Orleans, Louisiana · www.emerils.com
Gaiam, Inc. - Branded Consumer Product Business 2016-05-10 146M USD Divestiture
, United States
Martha Stewart Living Omnimedia, Inc. 2015-06-22 353M USD Add-on Acquisition
New York, New York · www.marthastewart.com
Jessica Simpson Collection 2015-04-08 - Add-on Acquisition
, United States
Galaxy Brand Holdings, Inc. 2014-06-25 100M USD Add-on Acquisition
New York, New York · www.galaxybrands.com
The Franklin Mint, LLC 2013-11-04 - Add-on Acquisition
Exton, Pennsylvania · www.franklinmint.com
Oakley - REVO Brand 2013-08-05 20M USD Divestiture
, United States
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Apparel/Textiles 6 (60%) 92M (13%) 2 (50%) 341M (100%)
Consumer Products 3 (30%) 246M (36%) - -
Media 1 (10%) 353M (51%) 2 (50%) -
Total 10 $691M 4 $341M

By Geo

State/Country Buy Value Sell Value
United States 10 691M 4 341M
  New York 4 453M 2 330M
  Texas 1 63M 1 11M
  California 1 9M - -
  Pennsylvania 1 - - -
  Louisiana - - 1 -
Total 10 $691M 4 $341M

Top M&A Advisors

Financial Deals
Stifel, Nicolaus & Co., Inc.
1
Miller Buckfire & Co., LLC
1
Legal Deals
Gibson, Dunn & Crutcher
1

Deal Values

buy # Total
$100M to $1B 2 $499M
< $100M 4 $192M
TOTAL $691M
Largest Martha Stewart Living Omnimedia, Inc.
$353M (2015-06-22)
sell # Total
$100M to $1B 1 $330M
< $100M 1 $11M
TOTAL $341M
Largest Sequential Brands Group - Active Brands
$330M (2021-10-29)

M&A Connections

Deals
Acquired from
Investor(s)
20%
2 (20%)
Strategic(s)
20%
2 (20%)
Divested to
Strategic(s)
100%
4 (100%)

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