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Add-on Acquisition • Media

Sequential Brands Group Acquires Martha Stewart Living Omnimedia

On June 22, 2015, Sequential Brands Group acquired media company Martha Stewart Living Omnimedia for 353M USD

Acquisition Context
  • This is Sequential Brands Group’s 1st transaction in the Media sector.
  • This is Sequential Brands Group’s largest (disclosed) transaction.
  • This is Sequential Brands Group’s 9th transaction in the United States.
  • This is Sequential Brands Group’s 4th transaction in New York.
Investment Fate
  • Martha Stewart Living Omnimedia was divested to a consortium of strategic buyers in 2019.

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M&A Deal Summary
Date June 22, 2015
Target Martha Stewart Living Omnimedia
Sector Media
Buyer(s) Sequential Brands Group
Deal Type Add-on Acquisition
Deal Value 353M USD

Target Company

Martha Stewart Living Omnimedia

New York, New York, United States
Martha Stewart Living Omnimedia, Inc. is a diversified media and merchandising company, inspiring and engaging consumers with unique lifestyle content and distinctive products. Martha Stewart reaches approximately 100 million consumers across all media platforms each month and has a growing retail presence in thousands of retail locations.
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Buyer Overview 1

Buyer

Sequential Brands Group

New York, New York, United States
Category Company
Founded 2015
Sector Apparel/Textiles
Employees42
Revenue 102M USD (2019)
DESCRIPTION

Sequential Brands Group owns, promotes, markets, and licenses a portfolio of consumer brands in fashion, active and lifestyle categories. Sequential Brands Group was founded in 2015 and is based in New York, New York.

Deal Context for Buyer #
Overall 9 of 10
Sector: Media 1 of 1
Type: Add-on Acquisition 8 of 8
State: New York 4 of 4
Country: United States 9 of 10
Year: 2015 2 of 2
Size (of disclosed) 1 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-04-08 Jessica Simpson Collection

United States

Jessica Simpson Collection is a provider of footwear, apparel, fragrance, fashion accessories, maternity apparel, girls clothing and a home line.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-05-10 Gaiam - Branded Consumer Product Business

United States

Gaiam, Inc. - Branded Consumer Product Business includes yoga, fitness and wellness products.

Buy $146M

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