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M&A Deal Summary

Salesforce Acquires Pardot

On July 12, 2013, Salesforce acquired software company Pardot from ExactTarget

Acquisition Highlights
  • This is Salesforce’s 14th transaction in the Software sector.
  • This is Salesforce’s 22nd transaction in the United States.
  • This is Salesforce’s 1st transaction in Georgia.

M&A Deal Summary
Date 2013-07-12
Target Pardot
Sector Software
Buyer(s) Salesforce
Sellers(s) ExactTarget
Deal Type Divestiture

Target

Pardot

Atlanta, Georgia, United States
Pardot is a leading software-as-a-service marketing automation platform to create, deploy and manage online lead nurturing marketing campaigns. Featuring certified integrations with salesforce.com, NetSuite, Microsoft Dynamics CRM and SugarCRM, Pardot has a growing client list of more than 1,000 organizations, ranging from small and mid-sized businesses to divisions of large enterprise organizations. Pardot’s clients include Restaurant.com, comScore and twilio.

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Buyer(S) 1

Buyer

Salesforce

San Francisco, California, United States
Category Company
Founded 1999
Sector Internet Software and Services
Employees76,453
Revenue 37.9B USD (2025)
DESCRIPTION
Salesforce office in downtown Chicago, Illinois.
Salesforce office in downtown Chicago, Illinois.

Salesforce is a provider of enterprise cloud computing solutions. The Company's four core services include Sales Cloud, Service Cloud, Marketing Cloud and the Salesforce Platform. Salesforce delivers solutions as a service via all the major Internet browsers and on most major mobile device operating systems. Salesforce was founded in 1999 and is based in San Francisco, California.

DEAL STATS #
Overall 28 of 65
Sector: Software M&A 14 of 22
Type: Divestiture M&A Deals 1 of 1
State: Georgia M&A 1 of 1
Country: United States M&A 22 of 52
Year: 2013 M&A 5 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-06-07 EdgeSpring

San Mateo, California, United States

EdgeSpring, Inc. provides BIS (Business Intelligence soulitons) and it also marketing automation and demand generation tools, Web analytics, social media, keyword search, CRM, etc.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-07-11 RelateIQ

Palo Alto, California, United States

RelateIQ offers online tools for managing customer relationships. It automatically captures data on sales prospects, making it easier to collaborate with teammates to close deals.

Buy $390M

Seller(S) 1

SELLER

ExactTarget

Indianapolis, Indiana, United States
Category Company
Founded 2000
Sector Internet Software and Services
DESCRIPTION

ExactTarget, Inc. is a provider of on-demand email marketing software solutions. The company’s suite of on-demand one-to-one marketing applications enable clients to send business-critical and event triggered communications to increase sales, optimize marketing investments and strengthen customer relationships.

DEAL STATS #
Overall 1 of 1
Sector: Software M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
State: Georgia M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2013 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-10-11 Pardot

Atlanta, Georgia, United States

Pardot is a leading software-as-a-service marketing automation platform to create, deploy and manage online lead nurturing marketing campaigns. Featuring certified integrations with salesforce.com, NetSuite, Microsoft Dynamics CRM and SugarCRM, Pardot has a growing client list of more than 1,000 organizations, ranging from small and mid-sized businesses to divisions of large enterprise organizations. Pardot’s clients include Restaurant.com, comScore and twilio.

Buy $96M
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