M&A Deal Summary

Salesforce Acquires Implisit Insights

On May 9, 2016, Salesforce acquired internet software and services company Implisit Insights

Acquisition Highlights
  • This is Salesforce’s 19th transaction in the Internet Software and Services sector.
  • This is Salesforce’s 31st transaction in the United States.
  • This is Salesforce’s 20th transaction in California.

M&A Deal Summary

Date 2016-05-09
Target Implisit Insights
Sector Internet Software and Services
Buyer(s) Salesforce
Deal Type Add-on Acquisition

Target

Implisit Insights

San Francisco, California, United States
Implisit Insights Ltd. is a predictive sales analytics company. By analyzing text, sentiment and other metadata from your CRM and customer communications, Implisit reveals the drivers that generate more sales.

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Buyer(S) 1

Buyer

Salesforce

San Francisco, California, United States

Category Company
Founded 1999
Sector Internet Software and Services
Employees76,453
Revenue 37.9B USD (2025)
DESCRIPTION
Salesforce office in downtown Chicago, Illinois.
Salesforce office in downtown Chicago, Illinois.

Salesforce is a provider of enterprise cloud computing solutions. The Company's four core services include Sales Cloud, Service Cloud, Marketing Cloud and the Salesforce Platform. Salesforce delivers solutions as a service via all the major Internet browsers and on most major mobile device operating systems. Salesforce was founded in 1999 and is based in San Francisco, California.


DEAL STATS #
Overall 38 of 65
Sector: Internet Software and Services M&A 19 of 33
Type: Add-on Acquisition M&A Deals 37 of 64
State: California M&A 20 of 31
Country: United States M&A 31 of 52
Year: 2016 M&A 3 of 10
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-04-04 MetaMind

Palo Alto, California, United States

MetaMind, Inc. is an artificial intelligence startup that specializes in deep-learning services.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-06-01 Demandware

Burlington, Massachusetts, United States

Demandware is a provider of enterprise cloud commerce solutions, enabling retailers to move faster and grow faster in the changing face of retail. Demandware’s enterprise cloud platform minimizes the costs and complexities of running global, omni-channel commerce operations, and empowers retailers to respond with speed and agility to new market opportunities and continually evolving consumer expectations. Demandware was formed in 2004 and is based in Burlington, Massachusetts.

Buy $2.8B