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M&A Deal Summary

Salesforce Acquires Heroku

On December 8, 2010, Salesforce acquired internet software and services company Heroku for 250M USD

Acquisition Highlights
  • This is Salesforce’s 3rd transaction in the Internet Software and Services sector.
  • This is Salesforce’s 17th largest (disclosed) transaction.
  • This is Salesforce’s 7th transaction in the United States.
  • This is Salesforce’s 5th transaction in California.

M&A Deal Summary
Date 2010-12-08
Target Heroku
Sector Internet Software and Services
Buyer(s) Salesforce
Deal Type Add-on Acquisition
Deal Value 250M USD

Target

Heroku

San Francisco, California, United States
Heroku Connect allows data to flow in both directions between Force.com and Postgres databases used by Heroku. As a result, developers can create applications that combine the transactional business processes powered by Force.com with Heroku’s mobile and Web-friendly development tools

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Buyer(S) 1

Buyer

Salesforce

San Francisco, California, United States
Category Company
Founded 1999
Sector Internet Software and Services
Employees76,453
Revenue 37.9B USD (2025)
DESCRIPTION
Salesforce office in downtown Chicago, Illinois.
Salesforce office in downtown Chicago, Illinois.

Salesforce is a provider of enterprise cloud computing solutions. The Company's four core services include Sales Cloud, Service Cloud, Marketing Cloud and the Salesforce Platform. Salesforce delivers solutions as a service via all the major Internet browsers and on most major mobile device operating systems. Salesforce was founded in 1999 and is based in San Francisco, California.

DEAL STATS #
Overall 8 of 65
Sector: Internet Software and Services M&A 3 of 33
Type: Add-on Acquisition M&A Deals 8 of 64
State: California M&A 5 of 31
Country: United States M&A 7 of 52
Year: 2010 M&A 3 of 4
Size (of disclosed) 17 of 24
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2010-09-24 Activa Live

St. Clair Shores, Michigan, United States

Activa Live is the developer of Activa Live Chat, an enterprise, on-demand live chat software that offers live site visitor interaction. The tool can be used on Windows, Mac, or Linux in Internet Explorer, Firefox, Safari, and other web browsers. It provides users with information about customers' geographic location, web browser, screen resolution, and even local weather so that service providers can target conversions. In addition to offering features such as allowing operators to build a library of canned, pre-designed messages which can be pushed to a chat client easily, saving typing and time. It also allows operators to transfer chats back and forth between general staff and specialists on-the-fly to help satisfy customer inquiries.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2010-12-21 Etacts

Palo Alto, California, United States

Etacts was able to provide its users with interesting and actionable data, such as how many e-mail conversations you’ve had with someone, when you first contacted someone, the amount of days since last contact and even people you'd been out of touch with for a while.

Buy -
Mergr

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