M&A Deal Summary

Salesforce Acquires Datorama

On July 16, 2018, Salesforce acquired internet software and services company Datorama

Acquisition Highlights
  • This is Salesforce’s 28th transaction in the Internet Software and Services sector.
  • This is Salesforce’s 43rd transaction in the United States.
  • This is Salesforce’s 2nd transaction in New York.

M&A Deal Summary

Date 2018-07-16
Target Datorama
Sector Internet Software and Services
Buyer(s) Salesforce
Deal Type Add-on Acquisition

Target

Datorama

New York, New York, United States
Datorama, Inc. is cloud-based, AI-powered marketing intelligence and analytics platform for enterprises, agencies and publishers. Datorama, Inc. was founded in 2012 and is based in New York City.

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Buyer(S) 1

Buyer

Salesforce

San Francisco, California, United States

Category Company
Founded 1999
Sector Internet Software and Services
Employees76,453
Revenue 37.9B USD (2025)
DESCRIPTION
Salesforce office in downtown Chicago, Illinois.
Salesforce office in downtown Chicago, Illinois.

Salesforce is a provider of enterprise cloud computing solutions. The Company's four core services include Sales Cloud, Service Cloud, Marketing Cloud and the Salesforce Platform. Salesforce delivers solutions as a service via all the major Internet browsers and on most major mobile device operating systems. Salesforce was founded in 1999 and is based in San Francisco, California.


DEAL STATS #
Overall 50 of 65
Sector: Internet Software and Services M&A 28 of 33
Type: Add-on Acquisition M&A Deals 49 of 64
State: New York M&A 2 of 2
Country: United States M&A 43 of 52
Year: 2018 M&A 4 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-03-20 MuleSoft

San Francisco, California, United States

MuleSoft is a provider of software that helps organizations connect any application, data service or API, across the cloud and on-premise. MuleSoft was formed in 2006 and is based in San Francisco, California.

Buy $6.5B
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-01-14 roundCorner

Villanova, Pennsylvania, United States

roundCorner is specialized in enterprise CRM solutions for nonprofits and other impact sectors. roundCorner is based in Villanova, Pennsylvania.

Buy -