Bio

Francesca has spent much of her career working in Marketing and advertising in Italy and Switzerland, before moving to London, where she founded her own firm; the majority of her clients were in financial services and luxury goods. Prior to joining Apis, Francesca was Global Head of Marketing of a SME Fintech based on Open Banking technology, where she was responsible for the group’s communication and marketing strategy. Prior to that, she launched and run for 8 years a successful advertising agency with clients like American Express, Brioni, Bally, Acqua di Parma, Ruinart, Ferragamo, Versace, etc. Francesca lives in London, practice yoga almost every morning, trying not to live the same day twice; she’s curious, adventurous and loves new challenges.