Primrose - Ownership and Business Overview

E-commerceCompany

Primrose Ownership

Who owns Primrose?

Primrose is owned by Risk Capital Partners. It was acquired on November 6, 2020.

Is Primrose PE-backed?

Yes. Primrose is owned by private equity investor Risk Capital Partners.

Was Primrose formerly PE-backed?

Yes. Primrose was formerly owned by 2 private investors.

Primrose Business Overview

Where is Primrose headquartered?

Primrose is headquartered in Reading, United Kingdom.

What sector is Primrose in?

Primrose is an e-commerce company.

When was Primrose founded?

Primrose was founded in 2003.

E-commerce M&A Summary in 2020

Out of 60 sectors in the Mergr database, e-commerce ranked 38 in number of deals in 2020. The largest e-commerce acquisition in 2020 was PersonalizationMall.com - which was acquired by 1-800-Flowers.com for $252M.

Join Mergr to view all 34 acquisitions of e-commerce companies in 2020, including 13 acquisitions by private equity firms, and 21 by strategics.

Primrose

Meika Ltd.

44 Portman Road,
Reading, RG30 1EA
United Kingdom,
+0118 903 5210
www.primrose.co.uk

Primrose is an online garden products retailer. Primrose offers consumers a market-leading range of over 10,000 garden and outdoor leisure products from ranges including water features, awnings, sail shades, pest control products, planters, and screening. Primrose was founded in 2003 and is based in Reading, England.


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