Primrose - Ownership and Business Overview

E-commerceCompany

Primrose Ownership

Who owns Primrose?

Primrose is owned by Crocus.co.uk. It was acquired on December 14, 2022.

Was Primrose formerly PE-backed?

Yes. Primrose was formerly owned by 3 private investors.

Primrose Business Overview

Where is Primrose headquartered?

Primrose is headquartered in Reading, United Kingdom.

What sector is Primrose in?

Primrose is an e-commerce company.

When was Primrose founded?

Primrose was founded in 2003.

E-commerce M&A Summary in 2022

Out of 60 sectors in the Mergr database, e-commerce ranked 44 in number of deals in 2022. The largest e-commerce acquisition in 2022 was Blue Nile - which was acquired by Signet Jewelers for $360M.

Join Mergr to view all 39 acquisitions of e-commerce companies in 2022, including 10 acquisitions by private equity firms, and 29 by strategics.

Primrose

Cercis Ltd.

44 Portman Road,
Reading, RG30 1EA
United Kingdom,
+0118 903 5210
www.primrose.co.uk

Primrose is an online garden products retailer. Primrose offers consumers a market-leading range of over 10,000 garden and outdoor leisure products from ranges including water features, awnings, sail shades, pest control products, planters, and screening. Primrose was founded in 2003 and is based in Reading, United Kingdom.


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