Playtika - M&A Summary and Business Overview

Digital MediaCompany

Playtika M&A Summary

Playtika has acquired 7 companies, including 4 in the last 5 years.

Playtika’s largest acquisition to date was in 2021, when it acquired Reworks Oy for $400M. Playtika has acquired in 3 countries. The Company’s most targeted sectors include digital media (58%) and internet software and services (15%).

Playtika Business Overview

Where is Playtika headquartered?

Playtika is headquartered in Tel Aviv, Israel.

What is Playtika’s revenue?

Playtika disclosed revenue of 2,372M USD for 2020 and 1,888M USD for 2019.

How many employees does Playtika have?

Playtika has 3,800 employees.

What sector is Playtika in?

Playtika is a digital media company.

When was Playtika founded?

Playtika was founded in 2010.

M&A Summary

  • M&A Total Activity7
    • M&A Buy Activity7
  • Total Sectors Invested 4
  • Total Countries Invested 3
  • M&A Buy/Sell Connections 1

Playtika

Playtika Holding Corp.

8 Hachoshlim st.,
Tel Aviv, 66183
Israel,
972 73 316 3251
www.playtika.com

Playtika, headquartered in Israel with additional studios and offices in Argentina, Australia, Belarus, Canada, Japan, Romania, Ukraine and the United States, is a global social and mobile free-to-play games company. Playtika was formed in 2010 and is based in Tel Aviv.


M&A Summary

Buy vs Sell

Year ≤ '19 '20 '21 '22 '23 '24 T
Buy (0.8/yr) # 3 - 1 1 2 - 7
vol $400M $92M $492M
Sell (0.0/yr) # - - - - - - 0
  7

Most Recent M&A

Company Date Value Type
G.S Innplay Labs Ltd. 2023-09-15 - Add-on Acquisition
Tel Aviv, Israel · www.innplaylabs.com
Youda Games Holding B.V. 2023-08-01 92M EUR Divestiture
Schiphol-Rijk, Netherlands · www.youdagames.com
JustPlay.LOL Ltd. 2022-03-23 - Add-on Acquisition
Ramat Gan, Israel · www.justplay.lol
Reworks Oy 2021-08-31 400M USD Add-on Acquisition
Helsinki, Finland · www.reworks.fi
Jelly Button Games Ltd. 2017-10-02 - Add-on Acquisition
Tel Aviv, Israel · www.jellybtn.com
Aditor Ltd. 2017-03-03 - Add-on Acquisition
Tel-Aviv, Israel · www.aditor.com
Big Blue Parrot Ltd. 2015-09-07 - Add-on Acquisition
Tel Aviv, Israel · www.bigblueparrot.com
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Digital Media 4 (57%) 92M (19%) - -
Internet Software and Services 1 (14%) 400M (81%) - -
Marketing 1 (14%) - - -
Software 1 (14%) - - -
Total 7 $492M - -

By Geo

State/Country Buy Value Sell Value
Israel 5 - - -
Finland 1 400M - -
Netherlands 1 92M - -
Domestic 5 (71%) - - -
Cross-border 2 (29%) 492M (100%) - -
Total 7 $492M - -

Deal Values

buy # Total
$100M to $1B 1 $400M
< $100M 1 $92M
TOTAL $492M
Largest Reworks Oy
$400M (2021-08-31)

M&A Connections

Deals
Acquired from
Strategic(s)
14%
1 (14%)

Company Summary

SECTOR

Digital Media

Revenue

2,372   26% 2020
1,888   27% 2019
1,491   30% 2018
1,151   2017
(millions of USD) Show More Show Less

Employees

3,800

Established

2010

Public

NASDAQ: PLTK

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