Playmaker - M&A Summary and Business Overview

MediaCompany

Playmaker M&A Summary

Playmaker has acquired 11 companies, including 11 in the last 5 years.

Playmaker’s largest acquisition to date was in 2022, when it acquired Wedge Traffic for $31M. Playmaker has acquired in 2 different US states, and 5 countries. The Company’s most targeted sectors include digital media (91%) and media (10%).

Playmaker Business Overview

Where is Playmaker headquartered?

Playmaker is headquartered in Toronto, Ontario.

How many employees does Playmaker have?

Playmaker has 69 employees.

What sector is Playmaker in?

Playmaker is a media company.

M&A Summary

  • M&A Total Activity11
    • M&A Buy Activity11
  • Total Sectors Invested 2
  • Total Countries Invested 5

Playmaker

Playmaker Capital, Inc.

446 Spadina Road Suite 303,
Toronto, Ontario M5P 3M2
Canada,
www.playmaker.fans

Playmaker is a digital sports media company that lives at the intersection of sports, gambling, media, and technology. Playmaker is building a collection of premier sports media brands, curated to deliver highly engaged audiences of sports fans to sports betting companies, leagues, teams, and advertisers. Playmaker is based in Toronto, Ontario.


M&A Summary

Buy vs Sell

Year ≤ '19 '20 '21 '22 '23 '24 T
Buy (2.2/yr) # - - 5 5 1 - 11
vol $34M $36M $7M $77M
Sell (0.0/yr) # - - - - - - 0
  11

Most Recent M&A

Company Date Value Type
La Poche Bleue 2023-08-09 7M CAD Add-on Acquisition
Montreal, Quebec · www.lapochebleue.com
Wedge Traffic Ltd. 2022-10-18 31M USD Add-on Acquisition
Glasgow, United Kingdom · www.wedgetraffic.com
underdog 2022-08-03 - Add-on Acquisition
Ciudad de Mexico, Mexico · www.juanfutbol.com
Double Decker Group LLC 2022-07-05 1M USD Add-on Acquisition
Miami, Florida · www.worldsoccertalk.com
The Sports Drop 2022-05-04 - Add-on Acquisition
Miami, Florida · www.thesportsdrop.com
Futmarketing 2022-01-05 4M USD Add-on Acquisition
Sao Paulo, Brazil · www.futmarketing.com.br
Grupo SuperPoker 2021-11-04 4M USD Add-on Acquisition
São Paulo, Brazil · www.superpoker.com.br
The Nation Network 2021-11-03 - Add-on Acquisition
Edmonton, Alberta · www.thenationnetwork
Two-Up Agency Ltd. 2021-09-01 6M USD Add-on Acquisition
London, United Kingdom · www.twoupdigital.com
YB Media LLC 2021-07-27 24M USD Add-on Acquisition
Burlingame, California · www.yardbarker.com
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Digital Media 10 (91%) 77M (100%) - -
Media 1 (9%) - - -
Total 11 $77M - -

By Geo

State/Country Buy Value Sell Value
Brazil 3 8M - -
United States 3 25M - -
  Florida 2 1M - -
  California 1 24M - -
Canada 2 7M - -
  Quebec 1 7M - -
  Alberta 1 - - -
United Kingdom 2 37M - -
Mexico 1 - - -
Domestic 2 (18%) 7M (9%) - -
Cross-border 9 (82%) 70M (91%) - -
Total 11 $77M - -

Deal Values

buy # Total
< $100M 7 $77M
TOTAL $77M
Largest Wedge Traffic Ltd.
$31M (2022-10-18)

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