M&A Deal Summary

Playmaker Acquires Wedge Traffic

On October 18, 2022, Playmaker acquired digital media company Wedge Traffic for 31M USD

Acquisition Highlights
  • This is Playmaker’s 9th transaction in the Digital Media sector.
  • This is Playmaker’s largest (disclosed) transaction.
  • This is Playmaker’s 2nd transaction in the United Kingdom.

M&A Deal Summary
Date 2022-10-18
Target Wedge Traffic
Sector Digital Media
Buyer(s) Playmaker
Deal Type Add-on Acquisition
Deal Value 31M USD

Target

Wedge Traffic

Glasgow, United Kingdom
Wedge Traffic is an operator of an affiliate marketing business. Wedge Traffic was founded in 2019 and is based in Glasgow, Scotland.

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Buyer(S) 1

Buyer

Playmaker

Toronto, Ontario, Canada
Category Company
Sector Media
Employees69
DESCRIPTION

Playmaker is a digital sports media company that lives at the intersection of sports, gambling, media, and technology. Playmaker is building a collection of premier sports media brands, curated to deliver highly engaged audiences of sports fans to sports betting companies, leagues, teams, and advertisers. Playmaker is based in Toronto, Ontario.

DEAL STATS #
Overall 10 of 11
Sector (Digital Media) 9 of 10
Type (Add-on Acquisition) 10 of 11
Country (United Kingdom) 2 of 2
Year (2022) 5 of 5
Size (of disclosed) 1 of 7
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-08-03 JuanFutbol

Ciudad de Mexico, Mexico

JuanFutbol is an operator of an assortment of widely popular social media and digital channels as well as leading sports-focused web properties from Soccerly SAPI de C.V.. JuanFutbol delivers authentic digital soccer content to more than 6 million social media followers across Facebook, Instagram, Twitter, TikTok, and YouTube. JuanFutbol is based in Ciudad de Mexico, Mexico.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-08-09 La Poche Bleue

Montreal, Quebec, Canada

La Poche Bleue (LPB) is a sports media and entertainment group that supports the Quebec podcast hosted by former hockey players Guillaume Latendresse and Maxim Lapierre. La Poche Bleue was formed in 2020 and is based in Montreal, Quebec.

Buy CA$9M
Mergr

Product

Company

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