M&A Deal Summary

Perwyn Acquires Sumo Digital

On September 12, 2016, family office Perwyn acquired digital media company Sumo Digital from NorthEdge Capital

Acquisition Highlights
  • This is Perwyn’s 1st transaction in the Digital Media sector.
  • This is Perwyn’s 2nd transaction in the United Kingdom.

M&A Deal Summary

Date 2016-09-12
Target Sumo Digital
Sector Digital Media
Buyer(s) Perwyn
Sellers(s) NorthEdge Capital
Deal Type Secondary Buyout

Target

Sumo Digital

Sheffield, United Kingdom
Sumo Digital Ltd. is an independent game development studio, Sumo partners with top tier publishers and has developed a number of high profile titles including Forza Horizon 2 for Microsoft’s Xbox360, Sonic and Sega All Star Racing, and Xbox Fitness. Most recently, Sumo has partnered with Sony to develop Little Big Planet 3, which is due for imminent release.

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Buyer(S) 1

Buyer
DESCRIPTION

Perwyn is a privately-funded investment firm that seeks to invest in development capital and buyout transactions of businesses valued from £100 to £500 million. Perwyn prefers to be the first round of institutional capital and will consider opportunities throughout the UK and Western Europe. In addition investing equity capital, Perwyn also provides flexible debt capital to companies, investing £5 to £25 million per deal. Perwyn was established in 2013 and is headquartered in London.


DEAL STATS #
Overall 3 of 24
Sector (Digital Media) 1 of 1
Type (Secondary Buyout) 1 of 9
Country (United Kingdom) 2 of 13
Year (2016) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-09-29 Mr Mallo

Wetteren, Belgium

Mr. Mallo is the Europe’s is a private label manufacturer of marshmallow confectionery products supplying customers in over 50 countries across Europe and beyond. Mr. Mallo was founded in 1907 and is based in Wetteren, Belgium.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-02-02 Tanning Shop

Darlington, United Kingdom

Tanning Shop is a provider of professional tanning solutions in a friendly environment. Tanning Shop has industry providing of sunbeds and professional sunbed tanning advice to assist with every aspect of the tanning process, tailored around your skin tone. Tanning Shop was founded in 1991 and is based in Darlington, United Kingdom.

Buy -

Seller(S) 1

SELLER

NorthEdge Capital

Manchester, United Kingdom

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2009
PE ASSETS 900M GBP
Size Large
Type Sector Agnostic
DESCRIPTION

NorthEdge is a lower mid-market buy-out and development capital investment firm focused on investing in the Northern part of the UK. NorthEdge looks to commit £2 to £50 million in companies generating at least £5 million revenue and £0.5 million in profits. NorthEdge does not have any stated sector preferences and seeks to work alongside ambitious management teams when pursuing transactions. The Firm launched its firms fund in 2011 and has offices in Manchester and Leeds.


DEAL STATS #
Overall 2 of 22
Sector (Digital Media) 1 of 2
Type (Secondary Buyout) 1 of 6
Country (United Kingdom) 2 of 21
Year (2016) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-08-31 ITC Luxury Travel Group

Chester, United Kingdom

ITC Luxury Travel Group is an independent, specialist tour operator providing tailored luxury holidays, bespoke trips and experiential tours to niche locations under a range of different brands. ITC Luxury Travel Group was founded in 1974 and is based in Chester, United Kingdom.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-02-01 Ramsdens Holdings

Middlesbrough, United Kingdom

Ramsdens Holdings is an independent pawnbroker with 522 employees and 127 branches across North East England, Yorkshire, Scotland, and Wales. Ramsdens Holdings was founded in 1987 and is based in Middlesbrough, United Kingdom.

Sell -