OptimizeRx - M&A Summary and Business Overview

Information TechnologyCompany

OptimizeRx M&A Summary

OptimizeRx has acquired 4 companies, including 3 in the last 5 years.

OptimizeRx’s largest acquisition to date was in 2023, when it acquired Healthy Offers for $95M. OptimizeRx has acquired in 4 different US states. The Company’s most targeted sectors include information technology (50%) and marketing (25%).

OptimizeRx Business Overview

Where is OptimizeRx headquartered?

OptimizeRx is headquartered in Rochester, Michigan.

What is OptimizeRx’s revenue?

OptimizeRx disclosed revenue of 61M USD for 2021 and 43M USD for 2020.

How many employees does OptimizeRx have?

OptimizeRx has 97 employees.

What sector is OptimizeRx in?

OptimizeRx is an information technology company.

When was OptimizeRx founded?

OptimizeRx was founded in 2006.

M&A Summary

M&A Total Activity4
- M&A Buy Activity4
Total Sectors Invested 3
Total Countries Invested 1
M&A Advisors 1

OptimizeRx

OptimizeRx Corp.

400 Water Street Suite 200,
Rochester, Michigan 48307
United States,
(248) 651 6568
www.optimizerx.com

OptimizeRx is the best-in-class health technology company enabling care-focused engagement between life sciences organizations, healthcare providers, and patients at critical junctures throughout the patient care journey. OptimizeRx was founded in 2006 and is based in Rochester, Michigan.

M&A Summary

Buy vs Sell

Year		≤ '19	'20	'21	'22	'23	'24	T
Buy (0.4/yr)	#	2	-	-	1	1	-	4
Buy (0.4/yr)	vol	$16M				$95M		$111M
Sell (0.0/yr)	#	-	-	-	-	-	-	0
								4

Most Recent M&A

Company	Date	Value	Type
Healthy Offers, Inc.	2023-10-12	95M USD	Add-on Acquisition
Scottsdale, Arizona · www.medicxhealth.com
EvinceMed Corp.	2022-03-15	-	Add-on Acquisition
Las Vegas, Nevada · www.evincemed.com
RMDY Health	2019-09-05	16M USD	Add-on Acquisition
East Rockaway, New York · www.rmdy.health
CareSpeak Communications, Inc.	2018-10-17	-	Add-on Acquisition
Somerset, New Jersey · www.carespeak.com
View All >>

M&A by Sector

Sector	Buy #	Value	Sell #	Value
Information Technology	2 (50%)	-	-	-
Marketing	1 (25%)	95M (86%)	-	-
Medical Products	1 (25%)	16M (14%)	-	-
Total	4	$111M	-	-

By Geo

State/Country		Buy	Value	Sell	Value
United States		4	111M	-	-
	New York	1	16M	-	-
	New Jersey	1	-	-	-
	Nevada	1	-	-	-
	Arizona	1	95M	-	-
Total		4	$111M	-	-

Top M&A Advisors

Legal	Deals
Blank Rome	1

Deal Values

buy	#	Total
< $100M	2	$111M
TOTAL		$111M
Largest	Healthy Offers, Inc. $95M (2023-10-12)

Company Summary

SECTOR

Information Technology

Revenue

61 42%	2021
43 72%	2020
25 20%	2019
21	2018
(millions of USD)	Show More Show Less

Employees

Established

2006

Public

NASDAQ: OPRX

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OptimizeRx - M&A Summary and Business Overview

Information TechnologyCompany