M&A Deal Summary

OptimizeRx Acquires Medicx Health

On October 12, 2023, OptimizeRx acquired marketing company Medicx Health for 95M USD

Acquisition Highlights
  • This is OptimizeRx’s 1st transaction in the Marketing sector.
  • This is OptimizeRx’s largest (disclosed) transaction.
  • This is OptimizeRx’s 4th transaction in the United States.
  • This is OptimizeRx’s 1st transaction in Arizona.

M&A Deal Summary
Date 2023-10-12
Target Medicx Health
Sector Marketing
Buyer(s) OptimizeRx
Deal Type Add-on Acquisition
Deal Value 95M USD
Advisor(s) Canaccord Genuity Corp. (Financial)
Weiss Brown PLLC (Legal)

Target

Medicx Health

Scottsdale, Arizona, United States
website
Medicx is a healthcare consumer-focused omnichannel marketing and analytics company. Medicx uniquely supports brand and agency clients to plan optimized audience targets, execute efficient omni-channel engagement, as well as measure performance across all channels in a single closed-loop and privacy-compliant environment. Medicx was founded in 2006 and is based in Scottsdale, Arizona.

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Buyer(S) 1

Buyer

OptimizeRx

Rochester, Michigan, United States

website

Category Company
Founded 2006
Sector Information Technology
Employees97
Revenue 61M USD (2021)
DESCRIPTION

OptimizeRx is the best-in-class health technology company enabling care-focused engagement between life sciences organizations, healthcare providers, and patients at critical junctures throughout the patient care journey. OptimizeRx was founded in 2006 and is based in Rochester, Michigan.

DEAL STATS #
Overall 4 of 4
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 4 of 4
State (Arizona) 1 of 1
Country (United States) 4 of 4
Year (2023) 1 of 1
Size (of disclosed) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-03-15 EvinceMed

Las Vegas, Nevada, United States

EvinceMed delivers end-to-end automation of the specialty prescribing process, enabling customers to significantly accelerate time to therapy for patients and eliminate unnecessary costs for health plans and providers. EvinceMed was founded in 2015 and is based in Las Vegas, Nevada.

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