M&A Deal Summary

Onex Falcon and Rockbridge Growth Equity Acquire Triad Retail Media

On January 10, 2013, mezzanine finance firm Onex Falcon and growth capital firm Rockbridge Growth Equity acquired marketing company Triad Retail Media

Acquisition Highlights
  • This is Onex Falcon’s 2nd and Rockbridge Growth Equity’s 2nd transaction in the Marketing sector.
  • This is Onex Falcon’s 44th and Rockbridge Growth Equity’s 16th transaction in the United States.
  • This is Onex Falcon’s 4th and Rockbridge Growth Equity’s 1st transaction in Florida.
Investment Fate
  • Triad Retail Media was sold to a financial buyer in 2013.
  • Triad Retail Media was sold to a strategic buyer in 2016 for 300M USD.

M&A Deal Summary
Date 2013-01-10
Target Triad Retail Media
Sector Marketing
Buyer(s) Onex Falcon
Rockbridge Growth Equity
Deal Type Buyout (LBO, MBO, MBI)
Advisor(s) Petsky Prunier LLC (Financial)

Target

Triad Retail Media

Tampa, Florida, United States
Triad Retail Media is a provider of digital advertising monetization solutions by partnering with ecommerce retailers to provide brand advertisers with access to ad space and the ecommerce shopper universe. Triad Retail Media is based in Tampa, Florida.

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Buyer(S) 2

Buyer

Onex Falcon

Boston, Massachusetts, United States

Investor Investor Investor Investor Investor

Category Mezzanine Finance Firm
Founded 2000
PE ASSETS 4.5B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Onex Falcon is a mezzanine finance firm that provides junior capital for North American businesses. Falcon looks to provide $30 to $150 million of subordinated debt to companies with EBITDA of at least $10 million. Falcon has no specific industry focus. Investment proceeds are typically used to support LBOs/MBOs, growth and acquisition financings, restructuring, recapitalizations, take privates, and generational ownership transfers. Onex Falcon was formed in 2000 and is based in Boston, Massachusetts.

DEAL STATS #
Overall 46 of 56
Sector (Marketing) 2 of 2
Type (Buyout (LBO, MBO, MBI)) 15 of 16
State (Florida) 4 of 5
Country (United States) 44 of 53
Year (2013) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-01-01 ecoATM

San Diego, California, United States

ecoATM operates a network of self-service kiosks that automate the inspection, pricing, payment, and third-party logistics take-back of used portable consumer electronics (mobile phones, MP3 players, tablet PCs) directly from consumers in exchange for cash.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2013-03-29 Strategic Equipment and Supply

Irving, Texas, United States

Strategic Equipment and Supply Company is a full-service provider of food service equipment and supply. The Company provides turnkey solutions, including: computer-aided design and layout; store remodeling; and installation, financing, and fabrication of initial and replenishment equipment and supply packages.

Sell -
Buyer

Rockbridge Growth Equity

Detroit, Michigan, United States

Investor Investor Investor Investor Investor

Category Growth Capital Firm
Founded 2007
PE ASSETS 1.2B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Rockbridge Growth Equity is a private equity firm focused on growth businesses in service-driven industries. Areas of interest include consumer direct marketing, business services, financial services, and sports/media/entertainment companies. Rockbridge's target investment size is $20 to $100 million. The Firm prefers control positions but will consider select minority investments. Rockbridge Growth Equity was formed in 2007 and is based in Livonia, Michigan.

DEAL STATS #
Overall 16 of 30
Sector (Marketing) 2 of 4
Type (Buyout (LBO, MBO, MBI)) 7 of 14
State (Florida) 1 of 2
Country (United States) 16 of 30
Year (2013) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-08-21 HelloWorld

Southfield, Michigan, United States

HelloWorld, Inc. is a digital marketing firm specializing in mobile, social and web campaigns. HelloWorld was founded in 1999 and is based in Southfield, Michigan.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2013-09-16 Rapid Financial

Bethesda, Maryland, United States

Rapid Financial is an online financial services company that offers flexible funding solutions to small and medium-sized businesses. Rapid Financial was established in 2005 and is based in Bethesda, Maryland.

Buy -
Mergr

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