M&A Deal Summary

Onex Falcon and Rockbridge Growth Equity Acquire Purchasing Power

On October 24, 2011, mezzanine finance firm Onex Falcon and growth capital firm Rockbridge Growth Equity acquired business services company Purchasing Power

Acquisition Highlights
  • This is Onex Falcon’s 3rd and Rockbridge Growth Equity’s 2nd transaction in the Business Services sector.
  • This is Onex Falcon’s 36th and Rockbridge Growth Equity’s 15th transaction in the United States.
  • This is Onex Falcon’s 2nd and Rockbridge Growth Equity’s 1st transaction in Georgia.
Investment Fate
  • Purchasing Power was sold to a consortium of financial buyers in 2016.

M&A Deal Summary

Date 2011-10-24
Target Purchasing Power
Sector Business Services
Buyer(s) Onex Falcon
Rockbridge Growth Equity
Deal Type Buyout (LBO, MBO, MBI)

Target

Purchasing Power

Atlanta, Georgia, United States
Purchasing Power is a voluntary benefits provider for employers, whose services enable employees to purchase large ticket items such as computers, electronics, appliances, and furniture through a monthly payroll deduction. Purchasing Power was founded in 2001 and is based in Atlanta, Georgia.

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Buyer(S) 2

Buyer

Onex Falcon

Boston, Massachusetts, United States

Investor Investor Investor Investor Investor


Category Mezzanine Finance Firm
Founded 2000
PE ASSETS 4.5B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Onex Falcon is a mezzanine finance firm that provides junior capital for North American businesses. Falcon looks to provide $30 to $150 million of subordinated debt to companies with EBITDA of at least $10 million. Falcon has no specific industry focus. Investment proceeds are typically used to support LBOs/MBOs, growth and acquisition financings, restructuring, recapitalizations, take privates, and generational ownership transfers. Onex Falcon was formed in 2000 and is based in Boston, Massachusetts.


DEAL STATS #
Overall 38 of 56
Sector (Business Services) 3 of 4
Type (Buyout (LBO, MBO, MBI)) 11 of 16
State (Georgia) 2 of 3
Country (United States) 36 of 53
Year (2011) 3 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2011-09-01 Accurate Metal Fabricators

Anaheim, California, United States

Accurate Metal Fabricators is a full-service manufacturer of highly-engineered, precision metal fabrication solutions serving a diverse base of original equipment manufacturer customers in industries including medical equipment, gaming, and information technology. AMF focuses primarily on large-scale, complex fabricated metal solutions that typically require short lead times and are produced in low volumes.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2011-12-01 Qology Direct

Margate, Florida, United States

Qology Direct is an Internet-based consumer direct marketing platform for diversified home services including cable, satellite television, Internet, telecommunications, home security, technology support, and moving services. Qology Direct is based in Margate, Florida.

Buy -
Buyer

Rockbridge Growth Equity

Detroit, Michigan, United States

Investor Investor Investor Investor Investor


Category Growth Capital Firm
Founded 2007
PE ASSETS 1.2B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Rockbridge Growth Equity is a private equity firm focused on growth businesses in service-driven industries. Areas of interest include consumer direct marketing, business services, financial services, and sports/media/entertainment companies. Rockbridge's target investment size is $20 to $100 million. The Firm prefers control positions but will consider select minority investments. Rockbridge Growth Equity was formed in 2007 and is based in Livonia, Michigan.


DEAL STATS #
Overall 15 of 30
Sector (Business Services) 2 of 4
Type (Buyout (LBO, MBO, MBI)) 6 of 14
State (Georgia) 1 of 1
Country (United States) 15 of 30
Year (2011) 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2011-08-29 MyInsuranceExpert

Troy, Michigan, United States

My Insurance Expert has been helping individuals and families with their insurance needs for over 30 years. Our business was built on relationships, and it continues to be the cornerstone of our growth. Located in Troy, MI, My Insurance Expert is - at its core - a highly trained group of licensed insurance Advisors. By leveraging our expertise in a wide range of insurance products, our clients save time and enjoy the peace of mind that comes with knowing they’ve made informed choices.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2012-08-21 HelloWorld

Southfield, Michigan, United States

HelloWorld, Inc. is a digital marketing firm specializing in mobile, social and web campaigns. HelloWorld was founded in 1999 and is based in Southfield, Michigan.

Sell -