Add-on Acquisition • Marketing

Omnicom Group Acquires Antoni

On September 20, 2021, Omnicom Group acquired marketing company Antoni

Acquisition Context

This is Omnicom Group’s 7th transaction in the Marketing sector.
This is Omnicom Group’s 3rd transaction in Germany.

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M&A Deal Summary
Date	September 20, 2021
Target	Antoni
Sector	Marketing
Buyer(s)	Omnicom Group
Deal Type	Add-on Acquisition

Target Company

Antoni

Berlin, Germany

Antoni is a digitally native advertising agency. Antoni expanded its services to leading brands such as Vodafone, bett1.de, Kärcher, and Katjes. Antoni was born with data and digital capabilities at its core and since its formation has recruited and developed talent that utilizes new technologies and platforms for all its marketing programs. Antoni was founded in 2015 and is based in Berlin, Germany.

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Buyer Overview 1

Buyer

Omnicom Group

New York, New York, United States

Category	Company
Founded	1944
Sector	Marketing
Employees	74,900
Revenue	15.7B USD (2024)

DESCRIPTION

Omnicom Group is an advertising, marketing, and corporate communications company. The company offers a wide range of services in advertising, strategic media planning and buying, precision marketing, retail and digital commerce, branding, experiential, public relations, healthcare marketing and other specialty marketing services to over 5,000 clients in more than 70 countries. Omnicom Group was founded in 1944 and is based in New York, New York.

Deal Context for Buyer	#
Overall	23 of 30
Sector: Marketing	7 of 12
Type: Add-on Acquisition	23 of 29
Country: Germany	3 of 3
Year: 2021	2 of 2

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2021-09-20	OSK Köln, Germany OSK is a PR and communications agency that offers advice and support at the interface between communication and sales, brand, and product. OSK specializes in international PR campaigns, platforms, and formats for the four future-oriented fields of Automotive, New Mobility, Technology, and Digital Life. OSK was founded in 1993 and is based in Köln, Germany.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2021-09-20

OSK

Köln, Germany

OSK is a PR and communications agency that offers advice and support at the interface between communication and sales, brand, and product. OSK specializes in international PR campaigns, platforms, and formats for the four future-oriented fields of Automotive, New Mobility, Technology, and Digital Life. OSK was founded in 1993 and is based in Köln, Germany.

Buy

FOLLOWING DEAL

DATE	TARGET	DEAL TYPE	VALUE
2022-02-02	Propeller Summit, New Jersey, United States Propeller is a digitally-focused marketing agency that specializes in omnichannel communications to healthcare professionals. Using a unique, data-driven, 360-degree marketing approach, Propeller aligns Strategy, Content, and Execution across every customer experience to “influence the influential” and help pharmaceutical, biotech, and device manufacturers achieve stronger commercial results. Propeller was founded in 2006 and is based in Summit, New Jersey.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2022-02-02

Propeller

Summit, New Jersey, United States

Propeller is a digitally-focused marketing agency that specializes in omnichannel communications to healthcare professionals. Using a unique, data-driven, 360-degree marketing approach, Propeller aligns Strategy, Content, and Execution across every customer experience to “influence the influential” and help pharmaceutical, biotech, and device manufacturers achieve stronger commercial results. Propeller was founded in 2006 and is based in Summit, New Jersey.

Buy

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