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M&A Deal Summary

OLSON Acquires MyThum Interactive

On January 1, 2011, OLSON acquired marketing company MyThum Interactive

Acquisition Highlights
  • This is OLSON’s 2nd transaction in the Marketing sector.
  • This is OLSON’s 1st transaction in Canada.
  • This is OLSON’s 1st transaction in Ontario.

M&A Deal Summary
Date 2011-01-01
Target MyThum Interactive
Sector Marketing
Buyer(s) OLSON
Deal Type Add-on Acquisition
Advisor(s) Petsky Prunier (Financial)

Target

MyThum Interactive

Toronto, Ontario, Canada
MyThum, based in Toronto, is a full-service mobile marketing agency and gateway solutions provider that connects brands to communities through mobile devices. Through proprietary technology, access to wireless networks, and deep understanding of how people use mobile devices, the company develops and executes mobile strategies for clients to engage, interact, and build lasting relationships.

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Buyer(S) 1

Buyer

OLSON

Minneapolis, Minnesota, United States
Category Company
Founded 1992
Sector Marketing
DESCRIPTION

Olson provides digital marketing solutions around customer engagement and branding and is widely recognized for its innovative strategic advisory work, its software-driven customer loyalty programs and its analytics-based marketing.

DEAL STATS #
Overall 2 of 3
Sector: Marketing M&A 2 of 3
Type: Add-on Acquisition M&A Deals 1 of 2
State: Ontario M&A 1 of 1
Country: Canada M&A 1 of 1
Year: 2011 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2010-06-08 Denali Marketing

Minneapolis, Minnesota, United States

Denali Marketing (“Denali”), a fast growing loyalty marketing agency based in Minneapolis.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2013-12-16 PulsePoint Group

Austin, Texas, United States

PulsePoint Group is a management and digital consulting firm that provides insight, strategy development and strategic execution for communications and marketing management challenges, with a special focus on social and digital engagement.

Buy -
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