M&A Deal Summary

Marlin Equity Partners Acquires Aprimo

On July 20, 2016, private equity firm Marlin Equity Partners acquired internet software and services company Aprimo

Acquisition Highlights
  • This is Marlin Equity Partners’ 9th transaction in the Internet Software and Services sector.
  • This is Marlin Equity Partners’ 43rd transaction in the United States.
  • This is Marlin Equity Partners’ 3rd transaction in Illinois.

M&A Deal Summary
Date 2016-07-20
Target Aprimo
Sector Internet Software and Services
Buyer(s) Marlin Equity Partners
Deal Type Buyout (LBO, MBO, MBI)

Target

Aprimo

Palatine, Illinois, United States
Aprimo is a provider of marketing operations and distributed marketing software and services that help companies manage and optimize complex marketing workflows and expenditures across the marketing value chain. Aprimo was founded in 2006 and is based in Palatine, Illinois.

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Buyer(S) 1

Buyer

Marlin Equity Partners

Hermosa Beach, California, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2005
PE ASSETS 8.5B USD
Size Mega
Type Sector Agnostic
DESCRIPTION
Marlin Equity's headquarters in Hermosa Beach, California.
Marlin Equity's headquarters in Hermosa Beach, California.

Marlin Equity Partners is a private investment firm focused on acquiring distressed businesses with sales of $10 million to $2 billion. Marlin has a special interest in non-core or underperforming divisions of larger corporations, as well as companies facing some sort of financial, operational or market-related transition. Marlin is a generalist investor and will consider opportunities in technology (software, IT, payment systems, hardware, communications, internet), healthcare, consumer (apparel, retail, consumer products, food/beverage), services (business, financial, consumer, education), manufacturing (automotive, industrial, metals, plastics), aerospace, defense, and media. Marlin prefers businesses with scalable business models, strong installed customer bases, defensible market positions, and barriers to entry. Marlin Equity Partners was formed in 2005 and is based in Hermosa Beach, California with an additional office in London.

DEAL STATS #
Overall 53 of 108
Sector (Internet Software and Services) 9 of 35
Type (Buyout (LBO, MBO, MBI)) 16 of 27
State (Illinois) 3 of 4
Country (United States) 43 of 77
Year (2016) 4 of 8
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-07-20 Teradata - Marketing Applications

Indianapolis, Indiana, United States

Teradata Marketing Applications is a provider of marketing cloud applications and services, including solutions for Marketing Resource Management, Digital Marketing, Omni-Channel Marketing and Data Management.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-07-26 Tidemark

Redwood City, California, United States

Tidemark, Inc. is a Silicon Valley-based, enterprise financial planning and analytics cloud software company. Tidemark is a new breed of enterprise performance management (EPM) software with its modern cloud and mobile-first design. Innovative brands rely on the Tidemark platform and advanced analytics cloud to sharpen decision-making, reduce risk and improve business performance. Using Tidemark’s unique, intuitive apps, decision-makers across the organization gain access to valuable data, deep analytics capabilities, real-time collaboration, and actionable visualizations from any device. Tidemark has offices throughout North America and Europe.

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