Aprimo - M&A Summary, Ownership, and Business Overview

Internet Software And ServicesCompany

Aprimo M&A Summary

Aprimo has acquired 3 companies of its own, including 1 in the last 5 years. A total of 1 acquisition came from private equity firms.

Aprimo has acquired in 1 US state, and 3 countries. The Company’s most targeted sectors include information technology (34%) and internet software and services (34%).

Aprimo Ownership

Who owns Aprimo?

Aprimo is owned by Marlin Equity Partners. It was acquired on July 20, 2016.

Is Aprimo PE-backed?

Yes. Aprimo is owned by private equity investor Marlin Equity Partners.

Aprimo Business Overview

Where is Aprimo headquartered?

Aprimo is headquartered in Chicago, Illinois.

What sector is Aprimo in?

Aprimo is an internet software and services company.

When was Aprimo founded?

Aprimo was founded in 2006.

M&A Summary

  • M&A Total Activity3
    • M&A Buy Activity3
  • Total Sectors Invested 3
  • Total Countries Invested 3
  • M&A Buy/Sell Connections 1

Aprimo

Aprimo US LLC

230 W Monroe Street, Suite 1200,
Chicago, Illinois 60606
United States,
(877) 794-8556
www.aprimo.com

Aprimo is a provider of marketing operations and distributed marketing software and services that help companies manage and optimize complex marketing workflows and expenditures across the marketing value chain. Aprimo was founded in 2006 and is based in Chicago, Illinois.


M&A Summary

Buy vs Sell

Year ≤ '19 '20 '21 '22 '23 '24 T
Buy (0.2/yr) # 2 - - - - 1 3
Sell (0.0/yr) # - - - - - - 0
  3

Most Recent M&A

Company Date Value Type
Personify XP 2024-06-24 - Add-on Acquisition
London, United Kingdom · www.personifyxp.com
ADAM Software NV 2017-03-16 - Add-on Acquisition
Ghent, Belgium · www.adamsoftware.net
Teradata - Marketing Applications 2016-07-20 - Merger
Indianapolis, Indiana · www.marketing.teradata.com
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Information Technology 1 (33%) - - -
Internet Software and Services 1 (33%) - - -
Software 1 (33%) - - -
Total 3 - - -

By Geo

State/Country Buy Value Sell Value
Belgium 1 - - -
United Kingdom 1 - - -
United States 1 - - -
  Indiana 1 - - -
Domestic 1 (33%) - - -
Cross-border 2 (67%) - - -
Total 3 - - -

M&A Connections

Deals
Acquired from
Investor(s)
33%
1 (33%)

Company Summary

SECTOR

Internet Software and Services

Established

2006

Former Name

Revenew, Inc.

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