M&A Deal Summary

Madison Logic Acquires Internal Results

On May 18, 2016, Madison Logic acquired information technology company Internal Results

Acquisition Highlights
  • This is Madison Logic’s 1st transaction in the Information Technology sector.
  • This is Madison Logic’s 1st transaction in the United Kingdom.
Investment Fate
  • Internal Results was divested to a consortium of strategic buyers in 2021.

M&A Deal Summary

Date 2016-05-18
Target Internal Results
Sector Information Technology
Buyer(s) Madison Logic
Deal Type Add-on Acquisition

Target

Internal Results

London, United Kingdom
Internal Results Ltd. is a provider of B2B lead generation solutions, account-based marketing platform. Internal Results was founded in 2011 and is based in London, United Kingdom.

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Buyer(S) 1

Buyer

Madison Logic

New York City, New York, United States

Category Company
Founded 2005
Sector Marketing
DESCRIPTION

Madison Logic is a global multi-channel ABM activation and measurement platform, enables enterprise organizations to leverage a proprietary combined data set to identify the accounts most likely to purchase, accelerate the customer journey, and shorten sales cycles to positively impact ROI. Madison Logic was founded in 2005 and is based in New York City, New York.


DEAL STATS #
Overall 2 of 2
Sector: Information Technology M&A 1 of 1
Type: Add-on Acquisition M&A Deals 2 of 2
Country: United Kingdom M&A 1 of 1
Year: 2016 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-03-02 BBN Networks

Linthicum, Maryland, United States

BBN Networks, Inc. is a provider in the B2B advertising space. BBN Networks, Inc. was established in 2008 and is headquartered in Linthicum, Maryland.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-04-19 Internal Results

London, United Kingdom

Internal Results Ltd. is a provider of B2B lead generation solutions, account-based marketing platform. Internal Results was founded in 2011 and is based in London, United Kingdom.

Sell -