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  6. Longshore Capital Partners Acquires Gen3 Marketing

M&A Deal Summary

Longshore Capital Partners Acquires Gen3 Marketing

On August 31, 2020, private equity firm Longshore Capital Partners acquired marketing company Gen3 Marketing from LaSalle Capital

Acquisition Highlights
  • This is Longshore Capital Partners’ 1st transaction in the Marketing sector.
  • This is Longshore Capital Partners’ 5th transaction in the United States.
  • This is Longshore Capital Partners’ 1st transaction in Pennsylvania.
Investment Fate
  • Gen3 Marketing was sold to a consortium of financial buyers in 2021.

M&A Deal Summary
Date 2020-08-31
Target Gen3 Marketing
Sector Marketing
Buyer(s) Longshore Capital Partners
Sellers(s) LaSalle Capital
Deal Type Secondary Buyout

Target

Gen3 Marketing

Blue Bell, Pennsylvania, United States
Gen3 Marketing is a digital marketing agency that provides affiliate marketing services to customers (“advertisers”) by optimizing advertisers’ positioning of their products and services on third party websites (“publishers” or “affiliates”). Gen3 Marketing was founded in 2007 and is based in Blue Bell, Pennsylvania.

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Buyer(S) 1

Buyer

Longshore Capital Partners

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2020
PE ASSETS 210M USD
Size Small
Type Sector Agnostic
DESCRIPTION

Longshore Capital Partners is a private investment firm focused principally on the services sector. The Firm targets control positions in profitable ($5 to $15 million of EBITDA) lower middle-market companies with up to $100 million in revenue and will consider opportunities throughout North America. Longshore prefers companies with growth and high levels of recurring revenue. Longshore Capital Partners was formed in 2020 and is headquartered in Chicago, Illinois.

DEAL STATS #
Overall 5 of 8
Sector (Marketing) 1 of 2
Type (Secondary Buyout) 3 of 3
State (Pennsylvania) 1 of 2
Country (United States) 5 of 8
Year (2020) 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-08-31 Eclipse Advantage

Melbourne, Florida, United States

Eclipse Advantage is a provider of outsourced supply chain workforce solutions specializing in servicing warehouses and distribution centers. The company partners with Fortune 1000 companies and small businesses to help them improve supply chain productivity and efficiency. Eclipse Advantage provides a comprehensive suite of labor services in more than 150 locations across the US and Canada, and focuses on a wide array of end markets. Eclipse Advantage was founded in 2003 and is based in Melbourne, Flordia.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-05-25 Stuzo

Philadelphia, Pennsylvania, United States

Stuzo is a provider of loyalty and payments technology solutions for everyday spend retailers, primarily in the fuel and convenience store industries. Stuzo’s Open Commerce product suite consists of: Activate for Intelligent 1:1 Loyalty, Transact for Contactless Commerce, and Experience for Modern Digital Storefronts. Stuzo was founded in 2005 and is based in Philadelphia, Pennsylvania.

Buy -

Seller(S) 1

SELLER

LaSalle Capital

Chicago, Illinois, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2003
PE ASSETS 345M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

LaSalle Capital Group is a private investment firm licensed as a SBIC. LaSalle looks to invest in lower middle-market Midwest-based businesses. LaSalle's areas of interest include consumer and industrial products, food processing, for-profit education, business services, packaging and healthcare. LaSalle will not invest in real estate, commodities, oil and gas, and businesses based on rapidly changing technology. Prospective companies typically have revenue between $20 and $100 million and EBITDA greater than $3 million. The Firm's investment horizon is five to seven years. LaSalle Capital Group was formed in 1984 and is based in Chicago, Illinois.

DEAL STATS #
Overall 28 of 32
Sector (Marketing) 1 of 1
Type (Secondary Buyout) 10 of 12
State (Pennsylvania) 1 of 1
Country (United States) 26 of 30
Year (2020) 3 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-08-31 Eclipse Advantage

Melbourne, Florida, United States

Eclipse Advantage is a provider of outsourced supply chain workforce solutions specializing in servicing warehouses and distribution centers. The company partners with Fortune 1000 companies and small businesses to help them improve supply chain productivity and efficiency. Eclipse Advantage provides a comprehensive suite of labor services in more than 150 locations across the US and Canada, and focuses on a wide array of end markets. Eclipse Advantage was founded in 2003 and is based in Melbourne, Flordia.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-10-23 Professional Recovery Consultants

Durham, North Carolina, United States

Professional Recovery Consultants is a revenue cycle management company serving hospitals, physician groups, and other constituents in the healthcare community and to a limited extent, governments, utilities, and retailers. Professional Recovery Consultants is based in Durham, North Carolina.

Sell -
Mergr

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