Leaf Group Mergers and Acquisitions Summary

Internet Software And Services Company

Leaf Group has acquired 12 companies, including 3 in the last 5 years. It has also divested 3 assets.

Leaf Group’s largest acquisition to date was in 2013, when it acquired Society6 for $94M. It’s largest disclosed sale occurred in 2016, when it sold Cracked to The E. W. Scripps Company for $39M. Leaf Group has acquired in 6 different US states, and 3 countries. The Company’s most targeted sectors include internet software and services (92%) and digital media (9%).

Join Mergr and gain access to Leaf Group’s M&A summary, the M&A summaries of companies just like it, as well as recent M&A activity in the internet software and services sector.

M&A Summary

  • M&A Total Activity15
    • M&A Buy Activity12
    • M&A Sell Activity3
  • Total Sectors Invested 2
  • Total Countries Invested 3
  • M&A Buy/Sell Connections 3

Leaf Group Ltd.

1655 26th Street,
Santa Monica, California 90404
United States,
(310) 394-6400
www.leafgroup.com

Leaf Group Ltd. is a diversified Internet company with online media properties (eHow, LIVESTRONG.com and Cracked) and marketplace platforms (Society6 and Saatchi Art) that enable communities of creators to reach passionate audiences in large and growing lifestyle categories. Leaf Group was founded in 2006 and is based in Santa Monica, California.


M&A Summary

Buy vs Sell

Year ≤ '15 '16 '17 '18 '19 '20 T
Buy (0.4/yr) # 10 1 - 1 - - 12
vol $108M $108M
Sell (0.2/yr) # 2 1 - - - - 3
vol $39M $39M
  15

Most Recent M&A

Company Date Value Type
Well+Good LLC 2018-06-06 - Add-on Acquisition
New York, New York · www.wellandgood.com
The Other Art Fair 2016-09-16 - Add-on Acquisition
London, United Kingdom · www.theotherartfair.com
Cracked 2016-04-12 39M USD Divestiture
Santa Monica, California · www.cracked.com
LEAFtv 2015-09-22 - Add-on Acquisition
, United States · www.leaf.tv
Pluck.com 2015-02-26 - Divestiture
New York, New York · www.pluck.com
CoverItLive, Inc. 2014-07-14 - Divestiture
Toronto, Ontario · www.coveritlive.com
Society6 LLC 2013-06-24 94M USD Add-on Acquisition
Santa Monica, California · www.society6.com
Name.com, Inc. 2013-01-07 - Add-on Acquisition
Denver, Colorado · www.name.com
IndieClick Media Group, Inc. 2011-08-08 14M USD Add-on Acquisition
Los Angeles, California · www.indieclick.com
RSS Graffiti LLC 2011-08-05 - Add-on Acquisition
Los Angeles, California · www.rssgraffiti.com
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Internet Software and Services 11 (92%) 108M (100%) 3 (100%) 39M (100%)
Digital Media 1 (8%) - - -
Total 12 $108M 3 $39M

By Geo

State/Country Buy Value Sell Value
United States 10 108M 2 39M
  California 4 108M 1 39M
  New York 2 - 1 -
  Washington 1 - - -
  Texas 1 - - -
  Colorado 1 - - -
Canada 1 - 1 -
  Ontario 1 - 1 -
United Kingdom 1 - - -
Domestic 10 (83%) 108M (100%) 2 (67%) 39M (100%)
Cross-border 2 (17%) - 1 (33%) -
Total 12 $108M 3 $39M

Deal Values

buy # Total
< $100M 2 $108M
TOTAL $108M
Largest Society6 LLC
$94M (2013-06-24)
sell # Total
< $100M 1 $39M
TOTAL $39M
Largest Cracked
$39M (2016-04-12)

M&A Connections

Deals %
Divested to
Strategic(s)
100%
3 100%

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