M&A Deal Summary

Lagardere Acquires SPORTFIVE

On November 20, 2006, Lagardere acquired marketing company SPORTFIVE from EQT and Advent International for 865M EUR

Acquisition Highlights
  • This is Lagardere’s 1st transaction in the Marketing sector.
  • This is Lagardere’s 0th largest (disclosed) transaction.
  • This is Lagardere’s 1st transaction in France.
Investment Fate
  • SPORTFIVE was divested to a consortium of buyers in 2020.

M&A Deal Summary
Date 2006-11-20
Target SPORTFIVE
Sector Marketing
Buyer(s) Lagardere
Sellers(s) EQT
Advent International
Deal Type Add-on Acquisition
Deal Value 865M EUR

Target

SPORTFIVE

Cheshire, France
website
SPORTFIVE is a globally active sports marketing business focusing on the buying & selling of sponsorship and media rights as well as brand consulting, event management and athlete management. Its success is built on long-standing relationships on a global scale paired with decades of experience and an innovative spirit to bring together brands, rightsholders, media platforms, and sports fans. SPORTFIVE is a trusted partner for business with the world’s leading clubs, leagues, and federations in established sports markets such as soccer, handball, and Olympics as well as in growth markets such as eSports. The agency currently employs 1,200 full-time employees across 15 countries.

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Buyer(S) 1

Buyer

Lagardere

Paris, France

website

Category Company
Founded 1826
Sector Media
Employees27,000
Revenue 7.0B EUR (2022)
DESCRIPTION

Lagardere is a diversified media group which operates through four divisions. These include Lagardere Publishing, Lagardere Services, Lagardere Active, and Lagardere Unlimited. Lagardere was founded in 1826 and is based in Paris, France.

DEAL STATS #
Overall 2 of 13
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 2 of 13
Country (France) 1 of 4
Year (2006) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2006-02-01 Time Warner Book Group

United Kingdom

Time Warner Book Group is a U.S. book publisher.

Buy $538M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2008-05-16 World Sport Group Holdings

Singapore, Singapore

World Sport Group Holdings Ltd. provides sports marketing, media and event management company in Asia.

Buy -

Seller(S) 2

SELLER

EQT

Stockholm, Sweden

Investor Investor Investor Investor Investor

website

Category Private Equity Firm
Founded 1994
PE ASSETS 50.0B EUR
Size Mega
Type Sector Agnostic
DESCRIPTION

EQT is a global private equity group that purses a variety of investment strategies around the world. EQT is divided into several investment disciplines, including private capital, real assets, credit, and venture. The Firm's private capital group targets large, market-leading enterprises (investment size of €125 to €1.5 billion) across Europe and the US, as well as mid-market, growth companies (investment size of €40 to €125 million) across the US, Europe, China, and Southeast Asia. The Firm's real assets group seeks to identify control or co-control equity investments (investment size of €500 to €1 billion) in medium-sized infrastructure companies that provide an essential service to society, are recession resilient, and have secure cash flows. EQT's credit group provides flexible, long-term debt capital solutions to medium-sized European businesses, across a wide range of sectors. EQT was established in 1994 and is headquartered in Stockholm, Sweden.

DEAL STATS #
Overall 23 of 175
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 12 of 69
Country (France) 1 of 2
Year (2006) 5 of 7
Size (of disclosed) 16 of 41
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2006-11-02 Bodilsen AS

Nyk?bing Mors, Denmark

Bodilsen is a leading manufacturer of flat-pack furniture primarily serving major Europe-based furniture retailers

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2006-12-04 Plantasjen

Kongsvinger, Norway

Plantasjen is a garden superstore chain in the Nordic region, providing a wide assortment covering the customers entire need for garden and terrace products as well as decorative flowers and in-house plants. Plantasjen was established in 1986 and is based in Kongsvinger, Norway.

Sell -
SELLER

Advent International

Boston, Massachusetts, United States

Investor Investor Investor Investor Investor

website

Category Private Equity Firm
Founded 1984
PE ASSETS 76.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

Advent is a global private equity firm that targets investments in North America, Europe, Asia, and Latin America. Advent's emerging market efforts are concentrated in Central Europe and Latin America. Advent seeks transactions valued between $50 million and $5 billion and can commit up to $2 billion of equity capital per investment. Broad areas of interest include business & financial services, retail & consumer, technology, media, & telecoms, healthcare & life sciences, and industrial. Prospective transaction types include buyouts, growth capital financings, take privates, and recapitalizations. Advent was formed in 1984 and is based in Boston, Massachusetts.

DEAL STATS #
Overall 80 of 209
Sector (Marketing) 1 of 3
Type (Add-on Acquisition) 35 of 79
Country (France) 7 of 11
Year (2006) 15 of 15
Size (of disclosed) 16 of 51
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2006-11-01 Vestolit KG

Marl, Germany

Operator of the largest fully integrated PVC production plants in Europe.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2006-11-23 H.C. Starck

Goslar, Germany

H.C. Starck is a developer and producer of high-quality powders from the refractory metal tungsten and its compounds for customers. H.C. Starck's product portfolio ranges from tungstates to tungsten carbides in ultrafine to coarse grain sizes. H.C. Starck was founded in 1920 and is based in Goslar, Germany.

Buy €1.2B
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