Buyout (LBO, MBO, MBI) • Media

Kotak Private Equity Group and New Silk Route Acquire 9X Media Pvt.

On March 14, 2007, private equity firm Kotak Private Equity Group and growth capital firm New Silk Route acquired media company 9X Media Pvt.

Acquisition Context
  • This is Kotak Private Equity Group’s 1st and New Silk Route’s 1st transaction in the Media sector.
  • This is Kotak Private Equity Group’s 11th and New Silk Route’s 1st transaction in India.
Investment Fate
  • 9X Media Pvt. was sold to a publicly-traded strategic buyer in 2010.

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M&A Deal Summary

Date March 14, 2007
Target 9X Media Pvt.
Sector Media
Buyer(s) Kotak Private Equity Group
New Silk Route
Deal Type Buyout (LBO, MBO, MBI)

Target Company

9X Media Pvt.

Mumbai, India
9X Media Pvt. Ltd. is a television broadcasting company operating 9XM, India’s major Hindi music channel. 9XM combines trendy Bollywood music with its own lovable animated characters, who sizzle up the songs with their non-stop whacky humour.
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Buyers Overview 2

Buyer

Kotak Private Equity Group

Mumbai, India

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2005
PE ASSETS 1.4B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Kotak Private Equity Group (KPEG) is the private equity investment arm of financial services firm, Kotak Mahindra Group. KPEG looks to invest $20 to $40 million in a variety of mid-sized Indian companies to support expansion, acquisitions, or buyouts KPEG targets businesses with strong management and growth potential operating in fragmented industries. Sectors of interest include life science, retail, media/entertainment, light manufacturing, agriculture, food processing, healthcare, distribution, and IT/software. Kotak is based in Mumbai.


Deal Context for Buyer #
Overall 11 of 26
Sector: Media 1 of 1
Type: Buyout (LBO, MBO, MBI) 2 of 3
Country: India 11 of 26
Year: 2007 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2006-05-09 Dynaspede

Hosur, India

Dynaspede specialises in design and manufacture of electro-mechanical components and sub-systems for a wide spectrum of industries in two business sectors, Mechatronics and Power Systems. It has extended service offerings in Engineering design, Product development, Prototyping and Testing. Dynaspede also offers contract manufacturing facilities and distribution services for its partners through its network. Dynaspede was founded in 1981 and is based in Hosur, Tamil Nadu.

Buy Rs30M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2007-03-23 DRS Logistics

Secunderabad, India

DRS Logistics is a provider of home relocation services in India. The Company has a robust infrastructure comprising of over 750 owned vehicles; nationwide network of over 100 offices and close to 1.3 million sq. ft. of warehouse space which supports transportation and logistics needs of clients like Coca Cola, Bridgestone Tyres, Samsung India, MRF, Lifestyle Retail, Perfetti, Cadbury’s India and Saint Gobain Glass. DRS Logistics was founded in 1986 an dis based in Secunderabad, Telangana.

Buy -
Buyer

New Silk Route

New York, New York, United States

Investor Investor


Category Growth Capital Firm
Founded 2006
PE ASSETS 1.4B USD
Size Large
Type Sector Agnostic
DESCRIPTION

New Silk Route Partners LLC (NSR Partners) is a private equity firm focused on investing in rapidly growing companies in Asia and the Middle East. NSR seeks to fund companies in need of financing to accelerate growth, established businesses looking to enter new verticals, diversified companies trying to unlock value in subsidiaries, and buyouts with growth potential. Sectors of interest include consumer services, infrastructure, communications, IT, manufacturing, engineering, and financial services. New Silk Route was formed in 2006 and has offices in New York City, Mumbai, Bangalore, and Dubai.


Deal Context for Buyer #
Overall 1 of 18
Sector: Media 1 of 1
Type: Buyout (LBO, MBO, MBI) 1 of 2
Country: India 1 of 15
Year: 2007 1 of 4
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2007-08-27 Ascend Telecom Infrastructure

Bangalore, India

Ascend Telecom Infrastructure is a independent owner and provider of world class passive telecom infrastructure on a shared, multi tenancy basis for the mobile services and wireless sector in India. Ascend is a Category I Infrastructure Provider (IP-I) registered with the Department of Telecommunications, Government of India. Ascend Telecom Infrastructure was founded in 2002 and is based in Bangalore, Karnataka.

Buy -

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