Investment Summary

KKR and Novator Partners Invest In AppLovin

On July 17, 2018, private equity firms KKR and Novator Partners invested in internet software and services company AppLovin

Investment Highlights
  • This is KKR’s 22nd and Novator Partners’ 3rd transaction in the Internet Software and Services sector.
  • This is KKR’s 122nd and Novator Partners’ 4th transaction in the United States.
  • This is KKR’s 25th and Novator Partners’ 2nd transaction in California.
Investment Fate
  • AppLovin went public in 2021.

Investment Summary

Date 2018-07-17
Target AppLovin
Sector Internet Software and Services
Investor(s) KKR
Novator Partners
Deal Type Growth Capital
Advisor(s) BofA Securities (Financial)
Fenwick & West (Legal)

Target

AppLovin

Palo Alto, California, United States
AppLovin offers a comprehensive platform where app developers of all sizes can connect with their ideal consumers and get discovered. The company is focused on helping both indie and established mobile game developers grow with the expertise and insights they need to finance, market, and expand their businesses all in one place. App developers view AppLovin as a trusted partner, the rare company that understands what it takes to succeed in the mobile app ecosystem and has the ability to help them reach their goals. AppLovin was founded in 2011 and based in Palo Alto, California.

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Investor(S) 2

Investor

KKR

New York, New York, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1976
PE ASSETS 510.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION
KKR's office in Menlo Park, California.
KKR's office in Menlo Park, California.

KKR is a global investment firm founded by Jerome Kohlberg, Henry Kravis, and George Roberts. The Firm is separated into several business segments including private markets, public markets, capital markets, and other principal activities. KKR's private equity practice invests in management buyouts, take privates, corporate divestitures, industry consolidations, and partnerships with family-owned companies. KKR will invest in a broad range of industries and companies and will consider businesses throughout North America, Europe, Asia, and Australia/New Zealand. Sectors of interest include chemicals, consumer products, energy and natural resources, financial services, healthcare, industrial, media/communications, retail, and technology. In addition to its traditional principal investment activity business, KKR also invests in infrastructure assets. KKR was formed in 1976 and is based in New York, New York.


DEAL STATS #
Overall 279 of 483
Sector (Internet Software and Services) 22 of 36
Type (Growth Capital) 44 of 79
State (California) 25 of 46
Country (United States) 122 of 210
Year (2018) 19 of 35
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-07-16 RBmedia

Landover, Maryland, United States

RBmedia is a provider in spoken audio content and digital media distribution technology that reaches millions of consumers – at home, in the car, and wherever their mobile devices take them. RBmedia produces exclusive titles and delivers the finest digital content and information – including audiobooks, educational courses, entertainment titles, and much more. RBmedia is based in Landover, Maryland.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-07-22 LCY Group

Taipei City, Taiwan

LCY Group is a producer of specialty chemicals with a concentration on thermoplastic elastomers and performance plastics used in infrastructure, health care, household, automotive, textile, and electronic products, among other diverse applications. LCY Group was founded in 1965 and is based in Taipei City, Taiwan.

Buy -
Investor

Novator Partners

London, United Kingdom

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2004
PE ASSETS 7.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

Novator is an alternative investment firm focused on opportunities in the telecom, life science, IT, and renewable energy sectors. Novator will consider investments across the US and Western Europe and has offices in London, Reykjavik, and Luxembourg.


DEAL STATS #
Overall 9 of 22
Sector (Internet Software and Services) 3 of 6
Type (Growth Capital) 4 of 14
State (California) 2 of 5
Country (United States) 4 of 7
Year (2018) 2 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-01-01 Dreamlines

Hamburg, United States

Dreamlines is an online travel agency specialising in cruise travel. The company’s portfolio comprises more than 30,000 products, as well as the company’s own range of cruise packages including transfers and tours. Dreamlines was founded in 2012 and is based in Hamburg, Germany.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-09-06 CCP Games

Reykjavík, Iceland

CCP hf. is a video game developer. CCP Games products include World of Darkness, a vampire themed virtual world set in an urban setting and, EVE Online, a science fiction based MMO roleplaying space game. CCP hf. was founded in 1997 and is based in Reykjavík, Iceland.

Sell -