Kellogg - M&A Summary and Business Overview

FoodCompany

Kellogg M&A Summary

Kellogg has acquired 15 companies, including 1 in the last 5 years. It has also divested 4 assets.

Kellogg’s largest acquisition to date was in 2000, when it acquired Keebler Foods for $3.9B. It’s largest disclosed sale occurred in 2019, when it sold Keebler Foods to Ferrero International S.A. for $1.3B. Kellogg has acquired in 5 different US states, and 7 countries. The Company’s most targeted sectors include food (94%) and transportation (7%).

Kellogg Business Overview

Where is Kellogg headquartered?

Kellogg is headquartered in Battle Creek, Michigan.

What is Kellogg’s revenue?

Kellogg disclosed revenue of 15,315M USD for 2022 and 14,181M USD for 2021.

How many employees does Kellogg have?

Kellogg has 30,000 employees.

What sector is Kellogg in?

Kellogg is a food company.

When was Kellogg founded?

Kellogg was founded in 1906.

M&A Summary

  • M&A Total Activity19
    • M&A Buy Activity15
    • M&A Sell Activity4
  • Total Sectors Invested 2
  • Total Countries Invested 7
  • M&A Buy/Sell Connections 4

Kellogg

Kellogg Co.

1 Kellogg Square,
Battle Creek, Michigan 49016
United States,
(269) 961-2000
www.kelloggcompany.com

Kellogg is a food company engaged in the manufacture and marketing of ready-to-eat cereal and convenience foods. The Company's principal products are ready-to-eat cereals and convenience foods, such as cookies, crackers, snacks, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles, and veggie foods. Kellogg also markets cookies, crackers, crisps, and other convenience foods, under brands such as Kellogg’s, Keebler, Cheez-It, Murray, Austin and Famous Amos. Kellogg was formed in 1906 and is based in Battle Creek, Michigan.


M&A Summary

Buy vs Sell

Year ≤ '19 '20 '21 '22 '23 '24 T
Buy (0.2/yr) # 14 - - 1 - - 15
vol $8.1B $8.1B
Sell (0.0/yr) # 4 - - - - - 4
vol $1.3B $1.3B
  19

Most Recent M&A

Company Date Value Type
BCGo 2022-06-13 - Stake Purchase
Montreal, Quebec · www.bcgo.ca
Keebler Foods Co. 2019-07-29 1.3B USD Trade Sale
Elmhurst, Illinois · www.keebler.com
Famous Amos Chocolate Chip Cookie Co. L.L.C. 2018-11-13 - Unknown
Elmhurst, Illinois · www.famous-amos.com
Chicago Bar Company LLC 2017-10-06 600M USD Add-on Acquisition
Chicago, Illinois · www.rxbar.com
Ritmo Investimentos S.A. 2016-10-13 429M USD Add-on Acquisition
São Lourenço do Oeste, Brazil
Atlantic Natural Foods LLC 2016-10-03 - Divestiture
Nashville, North Carolina · www.atlanticnaturalfoods.com
Mass Food Co. 2015-09-28 50M USD Add-on Acquisition
Giza, Egypt · www.massfood.com
Bisco Misr 2015-01-15 - Stake Purchase
Cairo, Egypt · www.biscomisr.com
Pringles 2012-02-15 2.7B USD Divestiture
Jackson, Tennessee · www.pringles.com
Specialty Cereals Pty Ltd. 2008-09-18 - Add-on Acquisition
Sydney, Australia · www.specialtycereals.com.au
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Food 14 (93%) 8.1B (100%) 4 (100%) 1.3B (100%)
Transportation 1 (7%) - - -
Total 15 $8.1B 4 $1.3B

By Geo

State/Country Buy Value Sell Value
United States 8 7.6B 4 1.3B
  Illinois 3 4.5B 2 1.3B
  California 2 62M - -
  Tennessee 1 2.7B 1 -
  Ohio 1 307M - -
  Connecticut 1 60M - -
  North Carolina - - 1 -
Egypt 2 50M - -
Australia 1 - - -
Brazil 1 429M - -
Canada 1 - - -
  Quebec 1 - - -
China 1 - - -
Russia 1 - - -
Domestic 8 (53%) 7.6B (94%) 4 (100%) 1.3B (100%)
Cross-border 7 (47%) 479M (6%) - -
Total 15 $8.1B 4 $1.3B

Deal Values

buy # Total
> $1B 2 $6.6B
$100M to $1B 3 $1.3B
< $100M 3 $172M
TOTAL $8.1B
Largest Keebler Foods Co.
$3.9B (2000-10-27)
sell # Total
> $1B 1 $1.3B
TOTAL $1.3B
Largest Keebler Foods Co.
$1.3B (2019-07-29)

M&A Connections

Deals
Acquired from
Strategic(s)
7%
1 (7%)
Divested to
Investor(s)
25%
1 (25%)
Strategic(s)
50%
2 (50%)

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