M&A Deal Summary

Kellogg Acquires Keebler Foods

On October 27, 2000, Kellogg acquired food company Keebler Foods for 3.9B USD

Acquisition Highlights
  • This is Kellogg’s 3rd transaction in the Food sector.
  • This is Kellogg’s largest (disclosed) transaction.
  • This is Kellogg’s 3rd transaction in the United States.
  • This is Kellogg’s 1st transaction in Illinois.
Investment Fate
  • Keebler Foods was sold to a strategic buyer in 2019 for 1.3B USD.

M&A Deal Summary
Date 2000-10-27
Target Keebler Foods
Sector Food
Buyer(s) Kellogg
Deal Type Add-on Acquisition
Deal Value 3.9B USD

Target

Keebler Foods

Elmhurst, Illinois, United States
website
Keebler Foods Co. is a producer and seller of snack foods including cookies, crackers, crusts, cones, and snack bars. Keebler Foods was formed in 1853 and is based in Elmhurst, Illinois.

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Buyer(S) 1

Buyer

Kellogg

Battle Creek, Michigan, United States

website

Category Company
Founded 1906
Sector Food
Employees30,000
Revenue 15.3B USD (2022)
DESCRIPTION
Kellogg's corporate headquarters in Battle Creek, Michigan.
Kellogg's corporate headquarters in Battle Creek, Michigan.

Kellogg is a food company engaged in the manufacture and marketing of ready-to-eat cereal and convenience foods. The Company's principal products are ready-to-eat cereals and convenience foods, such as cookies, crackers, snacks, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles, and veggie foods. Kellogg also markets cookies, crackers, crisps, and other convenience foods, under brands such as Kellogg’s, Keebler, Cheez-It, Murray, Austin and Famous Amos. Kellogg was formed in 1906 and is based in Battle Creek, Michigan.

DEAL STATS #
Overall 3 of 15
Sector (Food) 3 of 14
Type (Add-on Acquisition) 3 of 12
State (Illinois) 1 of 3
Country (United States) 3 of 8
Year (2000) 2 of 2
Size (of disclosed) 1 of 8
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2000-07-24 Kashi

La Jolla, California, United States

Kashi Co., is an alternative cereal and convenience-food maker based in La Jolla, California. A natural cereal and convenience foods company.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2001-01-01 Famous Amos Chocolate Chip Cookie

Elmhurst, Illinois, United States

Formed in 1975, Famous Amos Chocolate Chip Cookie Co. L.L.C. is a manufacturer of chocolate chip cookies based in Elmhurst, Illinois.

Buy -
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