M&A Deal Summary

Juggernaut Capital Partners Acquires CR Brands

On November 18, 2009, private equity firm Juggernaut Capital Partners acquired consumer products company CR Brands from Ares Private Equity Group

Acquisition Highlights
  • This is Juggernaut Capital Partners’ 1st transaction in the Consumer Products sector.
  • This is Juggernaut Capital Partners’ 4th transaction in the United States.
  • This is Juggernaut Capital Partners’ 1st transaction in Ohio.
Investment Fate
  • CR Brands was sold to a consortium of financial buyers in 2010.
  • CR Brands went bankrupt in 2023.

M&A Deal Summary

Date 2009-11-18
Target CR Brands
Sector Consumer Products
Buyer(s) Juggernaut Capital Partners
Sellers(s) Ares Private Equity Group
Deal Type Secondary Buyout

Target

CR Brands

West Chester, Ohio, United States
CR Brands is a manufacturer, marketer, and sells branded laundry products (Biz and Oxydol) and heavy-duty household cleaning products under the nationally branded names Mean Green, Magnum Power, and Pine Power. CR Brands was established in 2000 and is based in West Chester, Ohio.

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Buyer(S) 1

Buyer

Juggernaut Capital Partners

Washington, District of Columbia, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2009
PE ASSETS 1.0B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Juggernaut Capital Partners (JCP) is a private equity firm that targets middle market consumer products and business services companies throughout the US. The Firm seeks majority and minority stakes where it can commit $10 to $50 million of equity capital. JCP will consider a variety of transaction types, including buyouts, restructurings, and recapitalizations. Juggernaut Capital Partners was formed in 2009 and is based in Washington DC.


DEAL STATS #
Overall 4 of 32
Sector (Consumer Products) 1 of 7
Type (Secondary Buyout) 1 of 4
State (Ohio) 1 of 1
Country (United States) 4 of 31
Year (2009) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2009-01-01 Amerex Group

New York, New York, United States

Amerex Group is a supplier of outerwear and children's swimwear to customers in the United States. Company designs, contract manufactures, imports and distributes its products into the women's, children's, women's juniors, urban and men's market segments. Amerex Group was founded in 1932 and is based in New York City.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2010-10-01 CR Brands

West Chester, Ohio, United States

CR Brands is a manufacturer, marketer, and sells branded laundry products (Biz and Oxydol) and heavy-duty household cleaning products under the nationally branded names Mean Green, Magnum Power, and Pine Power. CR Brands was established in 2000 and is based in West Chester, Ohio.

Sell -

Seller(S) 1

SELLER

Ares Private Equity Group

Los Angeles, California, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2003
PE ASSETS 20.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

Ares Private Equity Group is the private equity arm of Ares Management, a global alternative asset manager. The Ares Private Equity Group specializes in opportunistic majority/shared control investments in under-capitalized middle-market companies. Ares looks for companies with strong franchises and attractive growth opportunities. The Group prefers to be the lead investor and will invest across the capital structure, including common equity, preferred equity, convertible equity/debt and senior debt. Areas of interest include business services, defense, healthcare, manufacturing, industrial, energy and consumer products and services. Ares Private Equity Group was formed in 2003 and is based in Los Angeles, California.


DEAL STATS #
Overall 6 of 43
Sector (Consumer Products) 2 of 6
Type (Secondary Buyout) 2 of 16
State (Ohio) 1 of 2
Country (United States) 5 of 39
Year (2009) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2009-10-22 Nortek Air Solutions

Okarche, Oklahoma, United States

Nortek Air Solutions is a diversified manufacturer of world-class products spanning custom and commercial air solutions for high-performance environments, residential and commercial HVAC, and fresh air ventilation systems for homes. Nortek Air was founded in 1977 and is based in Okarche, Oklahoma.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2010-04-01 ForeSite Towers

Birmingham, Alabama, United States

ForeSite Towers, LLC is a fully integrated owner, operator and developer of communication towers dedicated to providing comprehensive network services to the wireless and broadcasting industries.

Sell -