Paul Cocker Bio

Paul started his 20-year retail and consumer career at Deloitte, meeting Matt in the process. He then spent seven years as a corporate financier while at the same time, joining forces with Matt to build AlexandAlexa and subsequently launch True. Paul focuses on True’s investment portfolio, whilst also ensuring that True delivers against its long-term strategy. Paul sits on the board of The Cotswold Company, Ribble Cycles, Tyres on the Drive and Frugi. True