Mercato Partners Team

Managing Director Greg Warnock, Ph.D., co-founded Mercato Partners in 2007 with Alan Hall. As a technologist, innovator, and entrepreneur with a proven history of building, supporting, and growing market-leading companies, Greg understands that choosing the perfect investor for your business is as much about the right competency as it is about compatibility. He is active with business leaders and directors, experienced in building and developing management teams, and adept at accessing the strategic relationships that enable strong growth. Prior to Mercato, Greg was an angel investor and a Co-Founder and Managing Director of vSpring Capital (now Signal Peak Ventures), an early-stage venture capital fund focused on the Mountain West region. Greg also founded Junto Partners, an entrepreneurship education initiative designed to train and mentor aspiring entrepreneurs, and was the Chairman of the Board for the Community Foundation of Utah. Greg has been named a Utah Business Outstanding Director and Utah Business Mentor of the Year, and has received Ernst & Young’s Supporter of Entrepreneurship Award. He earned his B.S. in Computer Science, and a M.B.A. and Ph.D. in Entrepreneurship and Venture Finance from the University of Utah’s David Eccles School of Business.