Creo Capital Partners Team

Rob Holland is the Founding Partner of CREO Capital Partners, a middle-market private equity firm he co-founded in 2005. Under his leadership, CREO has raised five funds and over $1.5 billion in debt and equity capital and has closed over 20 investments in the US, Mexico, and Europe. Working with a first-class team around him, Rob has helped shape CREO into a differentiated platform by combining deep operating experience with disciplined M&A execution, building on CREO’s heritage in food while broadening the firm’s mandate to capitalize on scaled middle-market opportunities. Rob brings hands-on operational expertise, having served as CEO of two food businesses, including Flagship Food Group, which rebranded in 2024 as Insignia International. Insignia is now a multinational diversified food business with branded products, private label, and logistics operations across the North America. His leadership in both investment and operations has been central to CREO’s ability to partner with management teams and drive growth in its portfolio companies. Prior to founding CREO, Rob worked in investment banking and private equity, where he focused on transactions across consumer and industrial businesses. He is an active member of YPO Rocky Mountain and has served on multiple corporate and nonprofit boards. Rob graduated magna cum laude from Wake Forest University, where he attended as a Presidential Scholar. He remains engaged with his alma mater, having served on the Young Alumni Development Board. He is an avid pilot.