M&A Deal Summary

Innovid Acquires TVSquared

On February 7, 2022, Innovid acquired digital media company TVSquared from West Coast Capital for 160M USD

Acquisition Highlights
  • This is Innovid’s 2nd transaction in the Digital Media sector.
  • This is Innovid’s largest (disclosed) transaction.
  • This is Innovid’s 1st transaction in the United Kingdom.

M&A Deal Summary

Date 2022-02-07
Target TVSquared
Sector Digital Media
Buyer(s) Innovid
Sellers(s) West Coast Capital
Deal Type Add-on Acquisition
Deal Value 160M USD

Target

TVSquared

Edinburgh, United Kingdom
website
TVSquared provides same-day measurement and optimization opportunities for TV advertisers. With TVSquared’s timely insights into the “who, what, when, and where” of TV, brands, agencies, and networks proactively improve campaign performance. On average, TVSquared clients optimize campaigns by 25%, reduce cost per response by 25%, and increase sales and registrations by 30%. TVSquared was formed in 2012 and is headquartered in Edinburgh, Scotland.

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Buyer(S) 1

Buyer

Innovid

New York, New York, United States

website


Category Company
Founded 2007
Sector Marketing
DESCRIPTION

Innovid is a video platform, empowering advertisers to create, deliver and measure the most innovative video experiences on any device and media outlet, while increasing scale, efficacy and ROI. Innovid was founded in 2007 and is based in New York city.


DEAL STATS #
Overall 3 of 3
Sector (Digital Media) 2 of 2
Type (Add-on Acquisition) 3 of 3
Country (United Kingdom) 1 of 1
Year (2022) 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-09-18 Herolens

New York, New York, United States

Herolens is an international advertising software company with expertise in display creative optimization technology. Herolens was founded in 2015 and is based in New York City.

Buy -

Seller(S) 1

DESCRIPTION

West Coast Capital is a private investment firm focused on growth oriented investments in the retail, real estate, and technology sectors. The Firm looks to invest £3 to £20 million to support a variety of transaction situations. These include public to private transactions, venture capital investments, and growth capital financings. West Coast Capital was formed in 2001 and is based in Dundonald, England.


DEAL STATS #
Overall 5 of 5
Sector (Digital Media) 1 of 1
Type (Add-on Acquisition) 4 of 4
Country (United Kingdom) 4 of 4
Year (2022) 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-09-14 Onzo

London, United Kingdom

Onzo is a developer of a software platform that uses data generated by smart energy meters and IoT technology devices such as smart thermostats, to recognize and analyze home energy consumption. The company offers its software platform and service to energy companies around the globe who use the customer insight generated by ONZO’s technology to provide a personalized service to its customers. Energy companies can offer this service to their customers by means of an app. In combination with personalized energy-saving tips, such as ‘consider replacing your old refrigerator with a more efficient model’, the app helps consumers to reduce their energy consumption at home. ONZO’s software is already deployed by utility companies in the US, Australia, and Europe. Onzo is based in London, United Kingdom.

Sell -