Buyout (LBO, MBO, MBI) • Consumer Products

HQ Equita Acquires Well Plus Trade

On February 13, 2017, private equity firm HQ Equita acquired consumer products company Well Plus Trade

Acquisition Context

This is HQ Equita’s 1st transaction in the Consumer Products sector.
This is HQ Equita’s 21st transaction in Germany.

Investment Fate

Well Plus Trade was sold to a consortium of buyers in 2021.
Well Plus Trade was sold to a strategic buyer in 2025.

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M&A Deal Summary
Date	February 13, 2017
Target	Well Plus Trade
Sector	Consumer Products
Buyer(s)	HQ Equita
Deal Type	Buyout (LBO, MBO, MBI)

Target Company

Well Plus Trade

Hamburg, Germany

Well Plus Trade is specializes in the development and the distribution of protein-based sports nutrition and weight management products. Well Plus Trade was founded in 2001 and is based in Hamburg, Germany.

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Buyer Overview 1

Buyer

HQ Equita

Frankfurt, Germany

Investor Investor

Category	Private Equity Firm
Founded	1992
PE ASSETS	1.0B EUR
Size	Large
Type	Sector Agnostic

DESCRIPTION

HQ Equita is a private equity firm that targets minority investments in mid-sized companies in German-speaking countries (primarily Germany, Austria and Switzerland). The Firm focuses on growth-oriented companies undergoing consolidation, with sustainable earnings power, and strong market positions. Equity seeks companies with revenues between €50 and €250 million. Equita is a generalist investor, with no sector preferences. The Fis not limited to specific industries. Equita has no limitation on its investment period, enabling it to invest in companies for the long term. The Firm will support a variety of transactions includes succession/ownership changes, group spin-offs, lead-up to IPOs, MBOs, MBIs, take privates, and growth capital financings. HQ Equita is an arm of family owned Harald Quandt Holding GmbH. HQ Equita was formed in 1992 and is based in Hamburg.

Deal Context for Buyer	#
Overall	25 of 30
Sector: Consumer Products	1 of 1
Type: Buyout (LBO, MBO, MBI)	13 of 15
Country: Germany	21 of 26
Year: 2017	1 of 1

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2017-01-06	Walsroder Casings Walsrode, Germany Walsroder Casings GmbH is a manufacturer of artificial sausage casings made of cellulose fibre and plastics. Walsroder Casings was founded in 2008 and is based in Walsrode, Germany.	Sell	-

DATE

TARGET

DEAL TYPE

VALUE

2017-01-06

Walsroder Casings

Walsrode, Germany

Walsroder Casings GmbH is a manufacturer of artificial sausage casings made of cellulose fibre and plastics. Walsroder Casings was founded in 2008 and is based in Walsrode, Germany.

Sell

FOLLOWING DEAL

DATE	TARGET	DEAL TYPE	VALUE
2017-05-02	ISOLITE Ludwigshafen, Germany ISOLITE GmbH is a provider of high-temperature insulation systems for the aviation and turbo machinery industry, the automotive industry and large engine manufacturing. ISOLITE was founded in 1978 and is based in Ludwigshafen, Germany.	Sell	-

DATE

TARGET

DEAL TYPE

VALUE

2017-05-02

ISOLITE

Ludwigshafen, Germany

ISOLITE GmbH is a provider of high-temperature insulation systems for the aviation and turbo machinery industry, the automotive industry and large engine manufacturing. ISOLITE was founded in 1978 and is based in Ludwigshafen, Germany.