HootSuite Media - M&A Summary and Business Overview

Internet Software And ServicesCompany

HootSuite Media M&A Summary

HootSuite Media has acquired 11 companies, including 2 in the last 5 years.

HootSuite Media’s largest acquisition to date was in 2021, when it acquired Heyday Technologies for $46M. HootSuite Media has acquired in 4 different US states, and 3 countries. The Company’s most targeted sectors include internet software and services (82%) and software (19%).

HootSuite Media Business Overview

Where is HootSuite Media headquartered?

HootSuite Media is headquartered in Vancouver, British Columbia.

What sector is HootSuite Media in?

HootSuite Media is an internet software and services company.

When was HootSuite Media founded?

HootSuite Media was founded in 2008.

M&A Summary

  • M&A Total Activity11
    • M&A Buy Activity11
  • Total Sectors Invested 2
  • Total Countries Invested 3
  • M&A Buy/Sell Connections 1

HootSuite Media Inc.

5 East 8th Avenue,
Vancouver, British Columbia V5T4S8
Canada,
www.hootsuite.com

HootSuite is a social relationship platform for businesses and organizations to collaboratively execute campaigns across social networks such as Twitter, Facebook, LinkedIn and Google+ Pages from one secure, web-based dashboard. Advanced functionality includes tools for audience engagement, team collaboration, account security and comprehensive analytics for end-to-end measurement and reporting.


M&A Summary

Buy vs Sell

Year ≤ '19 '20 '21 '22 '23 '24 T
Buy (0.4/yr) # 9 - 2 - - - 11
vol $46M $46M
Sell (0.0/yr) # - - - - - - 0
  11

Most Recent M&A

Company Date Value Type
Heyday Technologies, Inc. 2021-08-03 46M CAD Add-on Acquisition
Montréal, Quebec · www.heyday.ai
Sparkcentral Europe NV 2021-01-06 - Add-on Acquisition
Hasselt, Belgium · www.sparkcentral.com
Naritiv, Inc. - Snapchat Analytics Solution 2017-03-21 - Divestiture
Los Angeles, California · www.naritiv.com
212gaming LLC (dba LiftMetrix) 2017-02-22 - Add-on Acquisition
New York, New York · www.liftmetrix.com
AdEspresso, Inc. 2017-02-07 - Add-on Acquisition
San Francisco, California · www.adespresso.com
Sales Prodigy Inc. 2016-03-29 - Add-on Acquisition
Vancouver, British Columbia · www.salesprodigy.com
Zeetl, Inc. 2014-09-25 - Add-on Acquisition
Vancouver, British Columbia · www.zeetl.com
Brightkit 2014-09-04 - Add-on Acquisition
Vancouver, British Columbia · www.brightkit.com
uberVU 2014-01-22 - Add-on Acquisition
Cambridge, Massachusetts · www.ubervu.com
Seesmic, Inc. 2012-09-06 - Add-on Acquisition
San Francisco, California · www.seesmic.com
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Internet Software and Services 9 (82%) - - -
Software 2 (18%) 46M (100%) - -
Total 11 $46M - -

By Geo

State/Country Buy Value Sell Value
United States 6 - - -
  California 3 - - -
  New York 1 - - -
  Massachusetts 1 - - -
  British Columbia 1 - - -
Canada 4 46M - -
  British Columbia 3 - - -
  Quebec 1 46M - -
Belgium 1 - - -
Domestic 4 (36%) 46M (100%) - -
Cross-border 7 (64%) - - -
Total 11 $46M - -

Deal Values

buy # Total
< $100M 1 $46M
TOTAL $46M
Largest Heyday Technologies, Inc.
$46M (2021-08-03)

M&A Connections

Deals
Acquired from
Strategic(s)
9%
1 (9%)

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