M&A Deal Summary

HootSuite Media Acquires Heyday

On August 3, 2021, HootSuite Media acquired software company Heyday for 60M CAD

Acquisition Highlights
  • This is HootSuite Media’s 2nd transaction in the Software sector.
  • This is HootSuite Media’s 0th largest (disclosed) transaction.
  • This is HootSuite Media’s 4th transaction in Canada.
  • This is HootSuite Media’s 1st transaction in Quebec.

M&A Deal Summary
Date 2021-08-03
Target Heyday
Sector Software
Buyer(s) HootSuite Media
Deal Type Add-on Acquisition
Deal Value 60M CAD

Target

Heyday

Montréal, Quebec, Canada
website
Heyday is a conversational AI platform that enables brands to deliver personalized customer experiences through 1:1 messaging conversations. Heyday offers an enterprise-grade customer messaging platform that integrates seamlessly with e-commerce platforms, and works with leading brands such as Lacoste, Decathlon, Cirque du Soleil, Danone, Rudsak, and Jack & Jones (Bestseller) to deliver more personalized and rewarding customer experiences via chat and video. Heyday was founded in 2017 and is based in Montréal, Quebec.

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Buyer(S) 1

Buyer

HootSuite Media

Vancouver, British Columbia, Canada

website

Category Company
Founded 2008
Sector Internet Software and Services
DESCRIPTION

HootSuite is a social relationship platform for businesses and organizations to collaboratively execute campaigns across social networks such as Twitter, Facebook, LinkedIn and Google+ Pages from one secure, web-based dashboard. Advanced functionality includes tools for audience engagement, team collaboration, account security and comprehensive analytics for end-to-end measurement and reporting.

DEAL STATS #
Overall 11 of 11
Sector (Software) 2 of 2
Type (Add-on Acquisition) 10 of 10
State (Quebec) 1 of 1
Country (Canada) 4 of 4
Year (2021) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-01-06 Sparkcentral Europe NV

Hasselt, Belgium

Sparkcentral Europe NV is a SaaS provider enabling digital customer engagement through 1:1 conversational messaging channels including Instagram, Facebook Messenger, Twitter, WhatsApp, WeChat, SMS, and Chat. Sparkcentral Europe is based in Hasselt, Belgium.

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