HookLogic - Ownership and Business Overview

Digital MediaCompany

HookLogic Ownership

Who owns HookLogic?

HookLogic is owned by Koddi. It was acquired on December 7, 2017.

HookLogic Business Overview

Where is HookLogic headquartered?

HookLogic is headquartered in New York, New York.

What sector is HookLogic in?

HookLogic is a digital media company.

When was HookLogic founded?

HookLogic was founded in 2004.

Digital Media M&A Summary in 2017

Out of 60 sectors in the Mergr database, digital media ranked 18 in number of deals in 2017. The largest digital media acquisition in 2017 was WebMD Health - which was acquired by MH Sub I for $2.8B.

Join Mergr to view all 188 acquisitions of digital media companies in 2017, including 5 acquisitions by private equity firms, and 183 by strategics.

HookLogic, Inc.

99 Hudson Street, 9th Floor,
New York, New York 10013
United States,
(646) 467-8200
www.hooklogic.com

HookLogic, the pioneer of performance marketing for brands, partners with the world’s major retailers and online travel agencies to accelerate sales for product brands and hotels. Advertisers use the platform to reach in-market shoppers, drive traffic to products, and attribute resulting sales. Network partners and advertisers include Walmart, Tesco, Target, Asda, Best Buy, Macy’s, Expedia, Hasbro, Intel, LG, L’Oreal, Mondelez, Philips, Microsoft and Marriott.


M&A Summary

Buy vs Sell

Year ≤ '19 '20 '21 '22 '23 '24 T
Buy (0.0/yr) # - - - - - - 0
Sell (0.0/yr) # 1 - - - - - 1
  1

Most Recent M&A

Company Date Value Type
AutoHook 2015-09-09 - Divestiture
, United States
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Marketing - - 1 (100%) -
Total - - 1 -

By Geo

State/Country Buy Value Sell Value
United States - - 1 -
Total - - 1 -

M&A Connections

Deals
Divested to
Strategic(s)
100%
1 (100%)

Company Summary

SECTOR

Digital Media

Established

2004

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New York Companies , Digital Media Companies , United States Companies , New York Digital Media Companies , New York Digital Media with Acquisitions , New York Digital Media with Divestitures

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