M&A Deal Summary |
|
|---|---|
| Date | 2023-06-12 |
| Target | Mediaocean - Lumina |
| Sector | Internet Software and Services |
| Buyer(s) | Guideline |
| Sellers(s) | Mediaocean |
| Deal Type | Divestiture |
SEARCH BY
| Category | Company |
|---|---|
| Founded | 2020 |
| Sector | Information Technology |
Guideline focuses on advertising technology business through the acquisition of incredible data-driven assets to allow the company to innovate, grow existing capabilities, and use machine learning to offer accurate automated solutions to age-old industry processes. Guideline was formed in 2020 and is based in New York.
| DEAL STATS | # |
|---|---|
| Overall | 3 of 3 |
| Sector: Internet Software and Services M&A | 2 of 2 |
| Type: Divestiture M&A Deals | 1 of 1 |
| State: New York M&A | 3 of 3 |
| Country: United States M&A | 3 of 3 |
| Year: 2023 M&A | 1 of 1 |
| DATE | TARGET | DEAL TYPE | VALUE |
|---|---|---|---|
| 2022-06-02 |
Standard Media Index
New York, New York, United States Standard Media Index is a provider of advertising data and insights to media marketplace participants. The Company’s data-driven intelligence approach creates clear, granular and easy-to-use data sets for clients and agency partners to leverage in determining media mix models, competitive share of spend and pricing benchmarks. Standard Media Index was founded in 2009 and is based in New York. |
Buy | - |
| Category | Company |
|---|---|
| Founded | 1967 |
| Sector | Software |
| Employees | 1,500 |
Mediaocean is a mission-critical platform for omnichannel advertising connecting brands, agencies, media, technology, and data. Using AI and machine learning technology to control marketing investments and optimize business outcomes, Mediaocean powers campaigns from planning, buying, and selling to analysis, invoices, and payments. Mediaocean was founded in 1967 and is based in New York City.
| DEAL STATS | # |
|---|---|
| Overall | 1 of 1 |
| Sector: Internet Software and Services M&A | 1 of 1 |
| Type: Divestiture M&A Deals | 1 of 1 |
| State: New York M&A | 1 of 1 |
| Country: United States M&A | 1 of 1 |
| Year: 2023 M&A | 1 of 1 |
| DATE | TARGET | DEAL TYPE | VALUE |
|---|---|---|---|
| 2022-08-17 |
Imposium
New York, New York, United States Imposium is a video rendering software that enables automated generation of content metadata, real-time rendering from data points, A/B testing, and other advanced capabilities that enable marketers to more successfully understand the impact of specific video creative elements and automate iterative changes to drive performance. Imposium was founded in 2014 and is based in New York City. |
Buy | - |
| DATE | TARGET | DEAL TYPE | VALUE |
|---|---|---|---|
| 2024-11-21 |
Innovid
New York, New York, United States Innovid is a video platform, that empowers advertisers to create, deliver, and measure the most innovative video experiences on any device and media outlet, while increasing scale, efficacy, and ROI. Innovid was founded in 2007 and is based in New York, New York. |
Buy | $500M |
