M&A Deal Summary

Experian Acquires Simmons Market Research Bureau

On October 14, 2004, Experian acquired media company Simmons Market Research Bureau

Acquisition Highlights
  • This is Experian’s 1st transaction in the Media sector.
  • This is Experian’s 4th transaction in the United States.
  • This is Experian’s 2nd transaction in New York.

M&A Deal Summary

Date 2004-10-14
Target Simmons Market Research Bureau
Sector Media
Buyer(s) Experian
Deal Type Add-on Acquisition

Target

Simmons Market Research Bureau

New York, New York, United States
Simmons is America's leading provider of consumer product purchase, shopping and media usage behavior, as well as detailed demographic, psychographic, lifestyle and attitudinal descriptions. Simmons surveys more than 30,000 individuals annually to produce the National Consumer Adults (English-speaking and Spanish-speaking), Teens, Kids, Adults and Household Studies.

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Buyer(S) 1

Buyer

Experian

Dublin, Ireland

Category Company
Founded 1826
Sector Information Services
Employees23,300
Revenue 7.5B GBP (2025)
DESCRIPTION

Experian is a global information services group with operations in 40 countries. Experian was founded in 1826 and is based in Dublin, Ireland.


DEAL STATS #
Overall 8 of 66
Sector: Media M&A 1 of 2
Type: Add-on Acquisition M&A Deals 8 of 57
State: New York M&A 2 of 4
Country: United States M&A 4 of 26
Year: 2004 M&A 7 of 9
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2004-10-05 QAS

London, United Kingdom

QAS' software products enable organisations to maintain accurate and up-to-date address information about their customers. When QAS' clients collect information from a customer, such as house number and postcode, QAS' software is then able to complete the customer's full and accurate address instantaneously. The software works across many channels, including call centres, the Internet and point of sale. QAS helps clients to reduce costs, improve customer service and increase the accuracy of data on their customers.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2004-11-02 Equifax Italy Srl

Italy

Equifax Italy SRL's core business includes the provision of consumer and business information to the financial services sector as well as real estate information, which is required by banks prior to granting secured credit. The company, which was originally known as SEK, has been operating in Italy for nearly 30 years. During this time, SEK secured its position as one of only four major data providers in the Italian market and created a well-established data collection network across Italy

Buy -