Simmons Market Research Bureau - Ownership and Business Overview

MediaCompany

Simmons Market Research Bureau Ownership

Who owns Simmons Market Research Bureau?

Simmons Market Research Bureau is owned by Experian. It was acquired on October 14, 2004.

Simmons Market Research Bureau Business Overview

Where is Simmons Market Research Bureau headquartered?

Simmons Market Research Bureau is headquartered in New York, New York.

What sector is Simmons Market Research Bureau in?

Simmons Market Research Bureau is a media company.

When was Simmons Market Research Bureau founded?

Simmons Market Research Bureau was founded in 1950.

Media M&A Summary in 2004

Out of 60 sectors in the Mergr database, media ranked 20 in number of deals in 2004. The largest media acquisition in 2004 was Metro-Goldwyn-Mayer - which was acquired by Providence Equity Partners for $3.6B.

Join Mergr to view all 48 acquisitions of media companies in 2004, including 26 acquisitions by private equity firms, and 22 by strategics.

Simmons Market Research Bureau

230 Park Avenue South, 3rd Floor,
New York, New York 10003-1566
United States,
(212)598-5400
www.smrb.com

Simmons is America's leading provider of consumer product purchase, shopping and media usage behavior, as well as detailed demographic, psychographic, lifestyle and attitudinal descriptions. Simmons surveys more than 30,000 individuals annually to produce the National Consumer Adults (English-speaking and Spanish-speaking), Teens, Kids, Adults and Household Studies.


Company Summary

SECTOR

Media

Established

1950

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