M&A Deal Summary

eCollege.com Acquires Datamark

On November 3, 2003, eCollege.com acquired marketing company Datamark from Leeds Equity Partners for 72M USD

Acquisition Highlights
  • This is eCollege.com’s 1st transaction in the Marketing sector.
  • This is eCollege.com’s largest (disclosed) transaction.
  • This is eCollege.com’s 1st transaction in the United States.
  • This is eCollege.com’s 1st transaction in Texas.
Investment Fate
  • Datamark was sold to a financial buyer in 2007.

M&A Deal Summary
Date 2003-11-03
Target Datamark
Sector Marketing
Buyer(s) eCollege.com
Sellers(s) Leeds Equity Partners
Deal Type Add-on Acquisition
Deal Value 72M USD

Target

Datamark

Salt Lake City, Texas, United States
website
Datamark, Inc. is a full-service marketing company exclusively for colleges and proprietary schools nationwide. Datamark’s hallmark research-based strategies and proprietary technologies make it the high value choice for student recruiting and retention programs that produce results.

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Buyer(S) 1

Buyer

eCollege.com

Denver, Colorado, United States

website

Category Company
Founded 1996
Sector Internet Software and Services
DESCRIPTION

eCollege.com is a full range of on-demand software services including course management, virtual campuses, and assessment, reporting and retention monitoring tools.

DEAL STATS #
Overall 1 of 1
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (Texas) 1 of 1
Country (United States) 1 of 1
Year (2003) 1 of 1
Size (of disclosed) 1 of 1

Seller(S) 1

SELLER

Leeds Equity Partners

New York, New York, United States

Investor Investor Investor Investor Investor

website

Category Private Equity Firm
Founded 1993
PE ASSETS 3.3B USD
Size Large
Type Sector Focused
DESCRIPTION

Leeds Equity Partners is a specialist private equity firm that targets investments in middle-market companies operating in knowledge industries. Specific areas of interest include education (K-12, postsecondary, at-risk/special education, instruction materials, testing), training (corporate training, professional certification/continuing education, language training), and information/business services (b2b publishing, information databases/research, tradeshows/conferences, business process outsourcing, consulting, staffing, marketing). Leeds prefers investing in established companies that are leaders in their respective markets. Leeds Equity Partners was formed in 1993 and is based in New York, New York.

DEAL STATS #
Overall 2 of 21
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 2 of 8
State (Texas) 1 of 4
Country (United States) 2 of 19
Year (2003) 2 of 2
Size (of disclosed) 6 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2003-03-19 Ross University

North Brunswick, New Jersey, United States

Ross University is a provider of medical and veterinary education, offering doctor of medicine (M.D.) and doctor of veterinary medicine (D.V.M.) degrees.

Sell $310M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2004-01-12 RealPage

Richardson, Texas, United States

RealPage is a provider of comprehensive property management software solutions for the multifamily, commercial, single-family and vacation rental housing industries. RealPage was founded in 1998 and is based in Richardson, Texas.

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