?What If! Innovation is headquartered in London, United Kingdom.
?What If! Innovation is an information technology company.
?What If! Innovation was founded in 1992.
The Glassworks 3-4 Ashland Place,
London,
W1U 4AH
United Kingdom,
+44 20 7535 7500
www.whatifinnovation.com
?What If! Innovation is a privately owned innovation firm that uses an experimentation-driven approach to help clients incubate new products, services, business models and organizational cultures. ?What If! applies provocative and bold thinking with fast iterative testing to help clients build agile and adaptive organizations. Since its establishment in 1992, ?What If! has developed many programs, tools and methods to train and educate people and organizations on building an innovation culture, including proprietary metrics that can measure the commercial viability of a project.
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