Vitrue - Ownership and Business Overview

Internet Software And ServicesCompany

Vitrue Ownership

Who owns Vitrue?

Vitrue is owned by Oracle. It was acquired on May 23, 2012.

Vitrue Business Overview

Where is Vitrue headquartered?

Vitrue is headquartered in Atlanta, Georgia.

What sector is Vitrue in?

Vitrue is an internet software and services company.

When was Vitrue founded?

Vitrue was founded in 2006.

Internet Software And Services M&A Summary in 2012

Out of 60 sectors in the Mergr database, internet software and services ranked 2 in number of deals in 2012. The largest internet software and services acquisition in 2012 was Kayak Software - which was acquired by Booking Holdings for $1.8B.

Join Mergr to view all 450 acquisitions of internet software and services companies in 2012, including 37 acquisitions by private equity firms, and 413 by strategics.

Vitrue, Inc.

101 Marietta Street, Suite 1700,
Atlanta, Georgia 30303
United States,
(404)478-8300
www.vitrue.com

Vitrue is a cloud-based social marketing and engagement platform that enables marketers to centrally create, publish, moderate, manage, measure and report on their social marketing campaigns and activities on social media platforms such as Facebook, Twitter, YouTube and Google+.


Company Summary

SECTOR

Internet Software and Services

Established

2006

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