Vita Liberata - Ownership and Business Overview

Consumer ProductsCompany

Vita Liberata Ownership

Who owns Vita Liberata?

Vita Liberata is owned by Crown Laboratories. It was acquired on January 5, 2018.

Vita Liberata Business Overview

Where is Vita Liberata headquartered?

Vita Liberata is headquartered in Johnson City, Tennessee.

What sector is Vita Liberata in?

Vita Liberata is a consumer products company.

When was Vita Liberata founded?

Vita Liberata was founded in 2003.

Consumer Products M&A Summary in 2018

Out of 60 sectors in the Mergr database, consumer products ranked 8 in number of deals in 2018. The largest consumer products acquisition in 2018 was Frutarom Industries - which was acquired by International Flavors & Fragrances for $7.1B.

Join Mergr to view all 241 acquisitions of consumer products companies in 2018, including 69 acquisitions by private equity firms, and 172 by strategics.

Vita Liberata

207 Mockingbird Lane,
Johnson City, Tennessee 37604
Ireland,
(423) 946 4413
www.vitaliberata.com

Vita Liberata is an Ireland-based company with advanced organic formulations, specializing in sunless tanning and skincare products. Vita Liberata was the first completely non-toxic tanning brand, with a collection of odorless products free from parabens, perfume, and alcohol. Vita Liberata products employ the company’s proprietary Advoganic™ Technology, which combines cutting edge skin chemistry with highly potent organic botanicals. Vita Liberata was founded in 2003 and is based in Johnson City, Tennessee.


Company Summary

SECTOR

Consumer Products

Established

2003

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