TruWomen - Ownership and Business Overview

Consumer ProductsCompany

TruWomen Ownership

Who owns TruWomen?

TruWomen is owned by Simply Better Brands Corp?.. It was acquired on August 19, 2021.

TruWomen Business Overview

Where is TruWomen headquartered?

TruWomen is headquartered in Golden, Colorado.

What sector is TruWomen in?

TruWomen is a consumer products company.

When was TruWomen founded?

TruWomen was founded in 2018.

Consumer Products M&A Summary in 2021

Out of 60 sectors in the Mergr database, consumer products ranked 8 in number of deals in 2021. The largest consumer products acquisition in 2021 was The Bountiful - which was acquired by Nestlé S.A. for $5.8B.

Join Mergr to view all 381 acquisitions of consumer products companies in 2021, including 101 acquisitions by private equity firms, and 280 by strategics.

TruWomen

TRU Brands, Inc.

14143 Denver West Parkway Suite 100,
Golden, Colorado 80401
United States,
www.truwomen.com

TruWomen is a health and wellness brand specializing in nutritious snacks for women. The company has grown into a nationally-recognized brand and is sold online and through major U.S. retailers, including Target, Costco, Whole Foods, and Fresh Thyme. Their line of dessert-inspired protein bars are made with plant-based ingredients such as cassava, cacao, and brown rice protein, and are certified vegan, gluten-free and kosher, as well as dairy and soy-free, non-GMO verified, and free of sugar alcohols. TruWomen was formed in 2018 and is based in Golden, Colorado.


Company Summary

SECTOR

Consumer Products

Established

2018

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