SmartyPants - Ownership and Business Overview

Consumer ProductsCompany

SmartyPants Ownership

Who owns SmartyPants?

SmartyPants is owned by Unilever. It was acquired on November 25, 2020.

Was SmartyPants formerly PE-backed?

Yes. SmartyPants was formerly owned by 2 private investors.

SmartyPants Business Overview

Where is SmartyPants headquartered?

SmartyPants is headquartered in Marina Del Rey, California.

What sector is SmartyPants in?

SmartyPants is a consumer products company.

When was SmartyPants founded?

SmartyPants was founded in 2011.

Consumer Products M&A Summary in 2020

Out of 60 sectors in the Mergr database, consumer products ranked 8 in number of deals in 2020. The largest consumer products acquisition in 2020 was PT. Softex Indonesia - which was acquired by Kimberly-Clark for $1.2B.

Join Mergr to view all 233 acquisitions of consumer products companies in 2020, including 59 acquisitions by private equity firms, and 174 by strategics.

SmartyPants, Inc.

4056 Del Rey Ave.,
Marina Del Rey, California 90292
United States,
(866) 972-6879
www.smartypantsvitamins.com

SmartyPants, Inc. is a developer and provider of gummy vitamins for kids and adults. Starting with a multifunctional supplement for kids and adults formulated based on the needs of the average American diet, SmartyPants expanded the portfolio to include supplements custom-tailored for a range of life stages and dietary requirements. SmartyPants was founded in 2011 and is based in Marina Del Rey, California.


Company Summary

SECTOR

Consumer Products

Established

2011

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