ServiceNow - M&A Summary and Business Overview

SoftwareCompany

ServiceNow M&A Summary

ServiceNow has acquired 33 companies, including 22 in the last 5 years. A total of 2 acquisitions came from private equity firms.

ServiceNow’s largest acquisition to date was in 2025, when it acquired Moveworks for $2.9B. ServiceNow has acquired in 4 different US states, and 11 countries. The Company’s most targeted sectors include software (52%) and information technology (31%).

ServiceNow Business Overview

Where is ServiceNow headquartered?

ServiceNow is headquartered in Santa Clara, California.

What is ServiceNow’s revenue?

ServiceNow disclosed revenue of 10,984M USD for 2024 and 8,971M USD for 2023.

How many employees does ServiceNow have?

ServiceNow has 26,293 employees.

What sector is ServiceNow in?

ServiceNow is a software company.

When was ServiceNow founded?

ServiceNow was founded in 2004.

M&A Summary

  • M&A Total Activity33
    • M&A Buy Activity33
  • Total Sectors Invested 4
  • Total Countries Invested 11
  • M&A Buy/Sell Connections 5
  • M&A Advisors 3

ServiceNow

ServiceNow, Inc.

2225 Lawson Lane,
Santa Clara, California 95054
United States,
(408) 501-8550
www.servicenow.com

ServiceNow is a provider of service management software that automates and manages enterprise service relationships. ServiceNow was formed in 2004 and is based in Santa Clara, California.


M&A Summary

Buy vs Sell

Year ≤ '20 '21 '22 '23 '24 '25 T
Buy (3.6/yr) # 15 6 2 2 4 4 33
vol $100M $2.9B $3.0B
Sell (0.0/yr) # - - - - - - 0
  33
+33005101520253035-10-540450

Most Recent M&A

Company Date Value Type
Logik.ai 2025-04-03 - Add-on Acquisition
Deerfield, Illinois · www.logik.ai
Moveworks, Inc. 2025-03-10 2.9B USD Add-on Acquisition
Mountain View, California · www.moveworks.com
Quality 360 2025-02-26 - Divestiture
Stockholm, Sweden
Cuein, Inc. 2025-01-17 - Add-on Acquisition
Belmont, California · www.cuein.ai
Raytion GmbH 2024-07-24 - Add-on Acquisition
Dusseldorf, Germany · www.raytion.com
4Industry BV 2024-03-18 - Add-on Acquisition
Utrecht, Netherlands · www.4industry.com
Smart Daily Management 2024-03-18 - Divestiture
, United States
Atrinet - NetACE Network Technology 2024-02-25 - Divestiture
, United States
UltimateSuite 2023-12-18 - Add-on Acquisition
Dolní Břežany, Czech Republic · www.ultimatesuite.com
G2K Group GmbH 2023-05-12 - Add-on Acquisition
Munich, Germany · www.g2k.ai
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Software 17 (52%) 3.0B (100%) - -
Information Technology 10 (30%) - - -
Internet Software and Services 5 (15%) - - -
Digital Media 1 (3%) - - -
Total 33 $3.0B - -

By Geo

State/Country Buy Value Sell Value
United States 18 2.9B - -
  California 13 2.9B - -
  Washington 2 - - -
  Illinois 1 - - -
Germany 3 - - -
Israel 3 100M - -
Netherlands 2 - - -
Belgium 1 - - -
Canada 1 - - -
  Quebec 1 - - -
Czech Republic 1 - - -
Denmark 1 - - -
France 1 - - -
India 1 - - -
Sweden 1 - - -
Domestic 18 (55%) 2.9B (97%) - -
Cross-border 15 (45%) 100M (3%) - -
Total 33 $3.0B - -

Top M&A Advisors

Financial Deals
Tidal Partners
2
J.P. Morgan Securities
1
Legal Deals
Baker & McKenzie
1

Deal Values

buy # Total
> $1B 1 $2.9B
< $100M 1 $100M
TOTAL $3.0B
Largest Moveworks, Inc.
$2.9B (2025-03-10)

M&A Connections

Deals
Acquired from
Investor(s)
6%
2 (6%)
Strategic(s)
9%
3 (9%)

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