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Red Bird Overview

FoodCompany

Is Red Bird PE-backed?

Yes. Red Bird is owned by private equity investor Sequel Holdings.

Was Red Bird formerly PE-backed?

Yes. Red Bird was formerly owned by 1 private investor.

Where is Red Bird headquartered?

Red Bird is headquartered in Lexington, North Carolina.

What sector is Red Bird in?

Red Bird is a food company.

When was Red Bird founded?

Red Bird was founded in 1890.

Red Bird

Piedmont Candy Holdings, Inc.

404 Market Street,
Lexington, North Carolina 27292
United States,
(336) 248-2477
www.redbirdcandies.com

Red Bird is a family-owned business that manufactures puffed peppermint candies. It also produces Thinfuls, a line of better-for-you handcrafted popcorn snacks. The company sells its branded products, as well as various private-label candy and popcorn products, across the United States in the mass, dollar, club, drug, and e-commerce channels. Red Bird was formed in 1890 and is based in Lexington, North Carolina.


Company Summary

SECTOR

Food

Established

1890


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